deeply analyze the development status of China’s Prefabricated vegetable industry.
Recently, AI media consulting released the Research Report on the development trend of China’s Prefabricated vegetable industry in 2022, which makes an in-depth analysis of the development status of China’s Prefabricated vegetable industry around five key points: industry background, development driving force, industrial layout, user research and future trend, and makes predictions and answers on the development prospects and challenges of the industry.
Definition of prepared dishes
Classification of China’s Prefabricated food industry: at this stage, the prefabricated food on the market can be roughly divided into ready to eat food, instant hot food, instant cooked food and instant prepared food.
Since 2022, the sales of prefabricated vegetables have increased significantly. According to the consumption data of HEMA in 2022, the sales of prefabricated new year vegetables have increased by 345% year-on-year; Ding Dong buys vegetables. During the Spring Festival, the sales volume of high-end prefabricated vegetables increased by more than three times year-on-year, 3 million prefabricated vegetables were sold in seven days, and the customer unit price doubled year-on-year; The sales volume of prefabricated vegetables on Taobao increased by more than 100% year-on-year.
Driving force for the development of prefabricated dishes
Analysis of prefabricated vegetable industry
In recent years, the registration of Chinese enterprises related to prefabricated dishes has soared. Especially in 2020, the registration of Chinese enterprises related to prefabricated dishes reached 12983, the peak in recent two years, while in 2021, the registration of Chinese enterprises related to prefabricated dishes was only 4212. The growth rate showed a significant downward trend, becoming the first negative growth rate of registration in recent ten years.
Enterprises related to prefabricated vegetables are concentrated in Shandong Province. According to the data, there are 8423 enterprises related to prefabricated vegetables in Shandong, followed by 6412 in Henan Province and 5639 in Jiangsu Province. The rest are Guangdong, Hebei, Anhui, Jilin, Liaoning, Fujian and Sichuan.
In terms of cities, there are 2079 enterprises related to prefabricated vegetables in Shenzhen, ranking first in China, followed by 1892 enterprises in Changchun; 1518 in Weifang and 1381 in Linyi; 1219 in Suzhou; The rest are Hefei, Shangqiu, Changzhou, Guangzhou and Zhengzhou.
User survey of prefabricated vegetable market
According to the current data, the first and second tier cities have a high demand for prefabricated vegetables, with the majority of female users accounting for 58.4% and male users accounting for 41.6%; Most users in the first and second tier cities; Large number of customers in East China; Mainly middle-aged and young people.
Among the many categories of prefabricated dishes, that is, cooking prefabricated dishes are most popular with Chinese consumers; Chinese consumers prefer prefabricated vegetable products with short shelf life; In addition, among the eight major cuisines, Sichuan prefabricated dishes are more popular with consumers, accounting for 58.4% of all cuisines.
Future planning of prefabricated vegetable market
Author: AI media consulting; Source: Food Industry Technology (ID: spgykjzzs), reprint authorized. Reprint authorization and media business cooperation: Amy (wechat: 13701559246); Foodaily Expo 2022] in line with the original intention of providing the whole value chain and one-stop industrial innovation services for the industry, foodaily Expo 2022 (2022.05.31-06.02, Shanghai) is further upgraded. In addition to the upstream and downstream of the food industry, it also covers and gathers multiple resources such as e-commerce, social media, traffic, channels and capital, aiming to bring you an annual innovation feast. Here, products, content, technology, marketing and other aspects related to food & brand innovation will be presented in the form of “professional exhibition + innovative content + interactive experience”, breaking through and differentiating in the consistent form of industry exhibition.
food people are “watching”