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some people said that the man was not good, others said that the big brother’s business skills were a little explosive and found the wealth password.
was once despised has become a treasure for thousands of dollars at this moment.
why has fat house happy water become the hard currency of isolated life like food and vegetables?
let’s start with its alias “happy water in fat house” –
has been since the day when coke was born because drinking coke can bring people happiness.
happy Potion
in Atlanta in 1886, John Pemberton, an old pharmacist, developed a painkiller. Later, he somehow mixed it in seven or eight, and then mixed it into a drink. As a result, it was good to drink and can cure headaches. It sold well. Coca Cola was born.
but the invention of coke is far from so simple. Even according to mark pendergrast’s famous biography of Coca Cola, the real story is much darker.
there is no other reason. Coca Cola has existed as “happy water” since its first day of birth.
Atlanta in 1886 is in a very disturbing stage:
more than ten years ago, the civil war destroyed half of the city, leaving countless wounded soldiers. As they grow old and frail, their nerves are more severely tortured by illness, not to mention the undiscovered postwar PTSD at that time.
therefore, Coca Cola’s initial identity was half beverage and half health care product, and the so-called health care function was a kind of “nerve tonic”, both physically and psychologically.
at that time, however, its nourishing method was too simple, rough and even scary – early Coca Cola contained cocaine extracted from coca leaves, alias cocaine.
it seems that the ingredients of Coca Cola that bring happiness have to be reduced by half.
it is obvious that today’s Coca Cola still seems to have a prominent psychological healing effect – otherwise, people will not take it as “fat house happiness”, and even regard it as something as valuable as food in isolation life.
the reason may not be the little caffeine in it. After all, we haven’t seen people hoarding instant coffee or tea.
however, we can still draw a clue from history after three strokes with or without dates.
how about this water
publicity. Overwhelming publicity.
as early as 1912, Coca Cola became the most advertised product in the United States. It’s not surprising that it broke down more than a hundred years ago, such as toys, matchboxes, fans and trays.
in this regard, they have never spared no expense and no matter how big the cow is. One of the most famous things is appalling today:
Coca Cola “created” Santa Claus.
yes, although Santa Claus only haunts at Christmas and has religious color, you can’t see the fat man in red robe, red hat and white beard on which page when you look through the Bible.
in the 17th century European legend, Santa Claus has the ability to make plants evergreen in winter, so people think he is dressed in green, as tall as pine and cypress, and is also immortal.
the prohibition of alcohol in the United States and the era of the great depression, which began in the late 1920s, made Coca Cola a big fortune. How? Selling “happiness”. The disappearance of
alcoholic drinks has left sufficient market space for soft drinks. Coca Cola is on the top quickly and goes further on the basis of national drinks.
, just like the “lipstick economy” in which Americans couldn’t afford luxury goods and had to buy lipstick. People said that I didn’t have money to have fun and didn’t let me drink wine. Wouldn’t it be OK to drink a bottle of iced coke?
and the advertising pictures of Coca Cola at that time were full of young men and women with bright smiles. Together with the pleasant and enjoyable emotions represented by “sugar water”, it became a safe haven for ordinary people to escape from bad daily life.
at this time, after the development of retail industry in the early 20th century, the legendary gift giving characteristic of Santa Claus has also become a kind of goods attribute, especially loved by children.
the price they offered sandbloom was $1000 a painting, and then $700 would buy a car.
sandbloom’s creation adopts the legendary red image of Santa Claus. Based on this, he designs the red and white color matching of Santa Claus, which is exactly consistent with the logo of Coca Cola.
, Santa Claus was as tall as a wizard and not festive enough, so sandbloom found his good friend Lou Prentiss as a model. He happened to be a retired Coca Cola salesperson.
it is difficult for us to find the picture of Prentice today, but we can imagine that a happy, chubby and white haired grandfather will sell coke very well.
over time, it not only reshaped the “standard image” of Santa Claus, but also firmly tied the brand with the joy of the festival, making Coca Cola synonymous with “Merry Christmas”.
however, looking back carefully, it seems that the happiness brought by coke has little to do with its changing and noisy advertisements every year.
everyone’s good memories are different after all.
maybe at the age of five, your parents think you have a body that is not afraid of caffeine, which brings you the sweetness of burping for the first time in your childhood;
may be a mouthful of ice after playing tired in school. You know, before the beginning of the next class, this is one of the few happy times you can grasp;
may be a big bottle of family clothes on the table when the family get together. If you don’t drink, you drink the same drink with your grandparents. It spans the generation gap for decades and never exists in a full glass…
seems to be the reason why you love Coke and the old time you can’t think of in the separation of ten days and a half months.
we yearn for the days when we can drink coke at will. We miss that three yuan can bring 600 ml of happy life.
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