China Food

Nestle opens China’s Oatmeal Milk Market, fino coconut latte is listed, and the layout of C-end direct drinking… | hot smell in a week

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foodaily picks up the most important and valuable new product information and news information of the food industry on time every week, including all companies that may change the industry.
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新产品

1. Entering China’s oat milk market, Nestle launched two oat drinks with a low profile

2. Fino raw coconut latte is on the market. Drink Mini immediately to realize the freedom of raw coconut

3. Coconut knows to push 0 sugar fresh coconut juice, leading the coconut juice segment

4. Jiuyang soybean milk launched the grinder pure soybean milk series, which can easily unlock Liu Zhenhong girl without adding

5. Guanyi milk releases Jianzi fermented milk and health food formula

6. Baidi, a subsidiary of new hope, promotes 24-hour fresh milk, which takes no more than 24 hours from listing to off the shelf

7. Yiyichang light new high-end yogurt has more than times the protein, and contains only three ingredients without protein powder

8. Shuijiquan pushes hyaluronic acid to soak in water, and the balance replenishment is to add buff in summer

9. Haomaiduo pushes oatmeal and coconut porridge instead of meal porridge. It is ready to eat with the lid open, and there is material in the light truck

10. Fit8 on-line oatmeal sandwich roll, low calorie, free snacks during body management

11. On Monday, vegetable meat products were launched in Rosen’s Jiangsu, Zhejiang and Shanghai stores, covering two products: rice balls and buckwheat noodles

公司新闻

12. Danone bought back Domex, withdrew from Yashili and low-temperature milk joint venture, and the cooperation with Mengniu was completely ended

13. Yizi intends to spin off its brand worldwide

14. Li Ning applied for Ning coffee trademark to enter the coffee industry

投融资

15. Manji dessert merged with Xiaoman tea field, and the new group completed a new round of strategic financing

16. Community cold brine brand claw obtained nearly 100 million yuan of a + round financing, led by tomato capital

17. Linshi magic enamel obtained nearly ten million yuan of angel round financing, and the former executives of Yonghui started a snack collection store

 

 

1. Entering China’s oat milk market, Nestle launched two oat drinks with a low profile

 

Recently, Nestle opened Nestle Super Plus flagship store in tmall and launched Nestle Super Plus oatmeal drink for C-end consumers to enter the domestic Oatmeal Milk Market. The new product uses Australian oats as raw materials, uses advanced enzymatic hydrolysis technology to lock nutrition and bring smooth taste. It has 0 sucrose, 0 cholesterol, 0 trans fatty acid and 1L large-scale packaging, which can easily unlock a variety of DIY drinks. The current price is 48 yuan / bottle.

 

Source: Nestle Super Plus

 

In addition, for the b-end, Nestle also launched Nestle oatmeal coffee maker version. According to the introduction, the product is jointly developed by Nestle and baristas. It is more suitable to match with coffee and tea, fully stimulate the aroma of coffee and tea, and can produce dense and lasting foam to facilitate flower pulling. At present, the product has also been logged into the e-commerce platform.

 

Source: Snack generation

2. Fino raw coconut latte is on the market. Drink Mini immediately to realize the freedom of raw coconut

 

On May 10, fino announced the launch of a new product of raw coconut latte. It uses the special coconut milk for fino’s “home” coffee to match with espresso. It does not contain milk and vegetable fat powder. UHT instant sterilization retains more nutrients and makes it easy to get a classic raw coconut latte. 200g ready to drink Mini is easy to carry and can be stored at room temperature for 270 days, bringing a happy summer. Tmall flagship store sells for 200g * 12 boxes / 84.9 yuan.

 

Source: fino food flagship store

3. Coconut knows to push 0 sugar fresh coconut juice, leading the coconut juice segment

 

Recently, the new domestic coconut milk brand coconut knows that it has launched four products including 0 sugar fresh coconut milk, and launched a 0 sugar Summer Theme joint activity with Xiaolan and his friend IP × Xiaolan’s joint manual, limited hidden manual, joint water cup, joint mask, etc. with the help of Xiaolan cartoon image, communicate with consumers with a healthy and interesting life attitude with a young and lively brand personality. Consumers can buy 0 sugar fresh coconut milk online to get Xiaolan’s joint name. Since June, you can also buy coconuts offline from the family convenience store until you know that 0 sugar fresh coconut milk has won Xiaolan’s joint name. Now coconuts know that tmall flagship store and Tiktok coconut know that the flagship store has been launched.

 

Source: coconut knows

4. Jiuyang soybean milk launched the grinder pure soybean milk series, which can easily unlock Liu Zhenhong girl without adding

 

Following the fire of liuzhenhong Tiktok, Jiuyang soybean milk became its first endorsement brand. Foodaily observed that on May 7, Jiuyang soybean milk grinder pure soybean milk series was newly launched, focusing on no addition and reshaping the definition of soybean milk. Using 34 ingenious processes and layers of extraction, there are two kinds of black beans and soybeans. The former is only green kernel black beans, containing anthocyanins, lecithin and other nutrients; The latter is 0 sucrose, 0 sugar substitute and 0 maltose. It is original, sweet and loyal to the original flavor. Every 100g contains 40g protein and 9g dietary fiber to supplement the nutrition needed by the body. Tmall flagship store sells soybean pure soybean milk at 39.9 yuan / box and black bean pure soybean milk at 44.9 yuan / box

 

Source: Jiuyang soybean milk flagship store

5. Guanyi milk releases Jianzi fermented milk and health food formula

 

On May 11, Guanyi milk microblogging official announced the launch of a new Guanyi Rujian brand low-temperature yogurt, adding professional flora Bifidobacterium Bb-12. Every 100g of Guanyi milk is rich in 1 billion CFU, significantly increasing Bifidobacterium to 10.5 times and lactobacillus to 8.3 times. It has the dual functions of enhancing immunity and regulating intestinal flora. In terms of transportation, the whole process from the factory to the shelf is refrigerated at 2-6 ° C to fully ensure the activity of flora. The official flagship store of tmall sells 100g * 12 bottles / 64.8 yuan.

 

Source: Guanyi milk

 

6. Baidi, a subsidiary of new hope, promotes 24-hour fresh milk, which takes no more than 24 hours from listing to off the shelf

 

On May 8, Baidi, a brand of new hope, launched a 24-hour fresh milk, claiming that it was only sold on the same day, and it took no more than 24 hours from listing to off the shelf, defining fresh milk in terms of time. The new product adopts membrane filtration technology and 72 ° C pasteurization process to retain more fresh nutrition. It contains 3.6 high-quality milk protein per 100ml, and the immunoglobulin is 15 times that of ordinary fresh milk, bringing golden nutrition. The new products have two specifications: 200ml and 950ml, which can be ordered at Baidi ordering milk official mall.

 

Source: new hope Baidi dairy

 

7. Yiyichang light new high-end yogurt has more than times the protein, and contains only three ingredients without protein powder

 

Recently, yiyichang light launched high-end yogurt with more than twice the protein, 100% raw milk and milk source fermentation, and 30% more protein. It only contains raw milk, white granulated sugar and lactic acid bacteria. Without adding water and protein powder, it tastes smooth and pure milk flavor. It is suitable for a variety of drinking scenes. At present, the fresh taste price of tmall flagship store is 1050g * 2 bottles / 77.8 yuan.

 

Source: Yili fresh milk flagship store

 

8. Shuijiquan pushes hyaluronic acid to soak in water, and the balance replenishment is to add buff in summer

 

On May 12, Huaxi biological flag shuijiquan launched a new hyaluronic acid bubble water to add “gas” to summer life. The new pure formula has three ingredients: water, baking soda and Huaxi food grade hyaluronic acid. The content of sodium hyaluronate is up to 56mg / bottle. 112mg sodium bicarbonate is added to each bottle to bring sufficient bubble feeling, 0 sugar, 0 fat and 0 card. 280ml light package is convenient to carry. The price of tmall flagship store is 280ml * 6 bottles / 65.9 yuan.

 

Source: shuijiquan

 

9. Haomaiduo pushes oatmeal and coconut porridge instead of meal porridge. It is ready to eat with the lid open, and there is material in the light truck

 

On May 6, haomaiduo launched a new product of oatmeal raw coconut Bobo instant meal porridge, which is fed with whole oats, three-color quinoa and Fujian Tremella. The whole oats and Tremella that are not easy to cook are pre stewed by using five-stage fine stewing process, and then injected with coconut milk to enhance the taste; After the aluminum foil is sealed and protected, it is stewed at 121 ° C for 45 minutes to obtain a crystal clear and smooth porridge. In addition, the new product 0 sucrose, 0 essence and 0 preservative, with about 130 calories per box, does not increase the burden on the body. Food grade PP packaging, safe and environment-friendly, can be microwave, open cover ready to eat, convenient and fast, tmall flagship store sells for 19.9 yuan / box.

 

Source: haomaiduo flagship store

 

10. Fit8 on-line oatmeal sandwich roll, low calorie, free snacks during body management

 

On May 11, fit8 launched its new oatmeal sandwich roll, focusing on the body management period. The new product uses oat flour, imported cocoa and healthy coconut oil as raw materials, uses maltitol as the sweet source, and specially adds white kidney bean extract to intercept carbon water. It has high dietary fiber and only about 90kcal per package. In terms of taste, the 6-layer crispy crust creates an air crispy roll, crispy and refreshing, light burden. The price of tmall flagship store is 39.9 yuan.

 

Source: fit8

11. On Monday, vegetable meat products were launched in Rosen’s Jiangsu, Zhejiang and Shanghai stores, covering two products: rice balls and buckwheat noodles

 

On May 9, Rosen’s stores in Jiangsu, Zhejiang and Shanghai launched two vegetable meat products in cooperation with Sunday zero. Vegetarian tuna flavor rice ball is made of plant tuna surimi, 0 fishy, fresh and delicious, with a price of 3.9 yuan; Vegetarian buckwheat noodle salad uses plant chicken breast and fresh buckwheat, with Japanese oil and vinegar juice and 10 ingredients to reduce fat without reducing delicacy. The price is 15.9 yuan.

 

Source: Sunday zero

 

12. Danone bought back Domex, withdrew from Yashili and low-temperature milk joint venture, and the cooperation with Mengniu was completely ended

 

On May 6, Danone announced that the company agreed to sell 25% shares of Yashili and 20% shares of Inner Mongolia dairy joint venture held by Danone to Mengniu. At the same time, Danone will purchase Domex Infant Food Co., Ltd., a local infant formula factory, 100% from Yashili. On the same day, Mengniu and Yashili also issued a joint announcement stating the above contents.

 

The completion of the above three business divisions means that the cooperation between Danone and Mengniu for several years is completely over. Mengniu took all the rights and interests in the medium and low temperature business of the joint venture with Danone. At the same time, it took back all the shares of Yashili and planned to privatize and rush into the milk powder market with light packaging; Danone took Domex China under Mengniu to further consolidate and strengthen its milk powder business layout in the Chinese market.

 

Source: Sina Finance

 

13. Yizi intends to spin off its brand worldwide

 

It is reported that at the 2022 investor day event held on May 10, Yizi announced that after the strategic evaluation of the past year, Yizi will spin off its chewing gum business in developed countries. At the same time, it announced that it intends to spin off the hall brand globally, but it will continue to operate other candy brands and products, as well as the chewing gum business in emerging countries. Xuanmai will continue to sell in China.

 

Source: shrimp shopping

 

14. Li Ning applied for Ning coffee trademark to enter the coffee industry

 

It is reported that Li Ning Sports (Shanghai) Co., Ltd. applied to register the trademark of “Ning coffee”. Subsequently, Li Ning said that in the future, it would provide coffee services in the store to improve the comfort and experience of customers when shopping. This will be an innovative attempt of Li Ning for the retail terminal consumption experience. As for when the store will officially sell coffee, Li Ning said that there is no more information to disclose.

 

Source: China Daily

 

15. Manji dessert merged with Xiaoman tea field, and the new group completed a new round of strategic financing

 

Recently, the traditional dessert giant Manji dessert and the new tea brand Xiaoman Chatian have completed the merger. Liu Zizheng, the founder of Xiaoman Chatian, will be the president of Zhigang group (the parent company of Manji dessert) and the co CEO of Manji dessert. At the same time, Zhigang group also announced the completion of a new round of strategic financing, jointly led by well-known catering groups and new consumer unicorn.

 

After the merger, on the one hand, we can learn from Xiaoman tea field’s product innovation ability as a new brand, on the other hand, we can rely on Manji dessert’s powerful central kitchen and its own factory. Since then, “xinmanji” will also open new format stores. It is reported that the new flagship store will be positioned as a large and medium-sized store with an area of about 200 square meters, and will launch a new dessert concept. It will be opened in Beijing and Shanghai in the second half of this year.

 

Xiaoman Chatian store source: 36 krypton

 

16. Community cold brine brand claw obtained nearly 100 million yuan of a + round financing, led by tomato capital

 

It is reported that the community cold halogen brand claw has completed the a + round of financing with a scale of nearly 100 million yuan. This round is led by tomato capital, followed by Jinding capital and jiawo venture capital. The funds from the new round of financing will be mainly used for upstream factory construction, market development, team construction and information construction.

 

Featured by chicken feet, with its signature spicy / hot and sour chicken feet, it has developed rapidly in Sichuan and Chongqing in the past three years. Up to now, there are more than 320 stores and about 30 SKUs, ranking at the head of cold brine chain in Chongqing. In 2022, claw plans to continue to double the number of stores to 600.

 

Image source: Chongqing claw official website

 

17. Linshi magic enamel obtained nearly ten million yuan of angel round financing, and the former executives of Yonghui started a snack collection store

 

It is reported that the snack collection store brand Linshi magic enamel has obtained nearly ten million yuan of angel round financing, and chenrui capital is the exclusive financial adviser for this round of financing. The current round of financing funds are mainly used for the preparation of new stores, digital system development and supply chain construction.

 

Founded in January 2021, Linshi magic enamel is a hard discount chain store of snacks originated in Sichuan. It has opened nearly 10 stores in Chengdu only two months after its establishment, with a single store SKU of 1000-1500, covering first-line national brands, high-end imported snacks, online popular products, local snacks, etc., and adding 15% of the items every month, bringing high-quality and diversified choices to consumers.

 

Source: brand planet

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