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Tmall coffee 2022 online coffee trend insight
offline brands, professional boutique brands and personal brands have successively settled on tmall Taobao. Tmall Taobao has become an important position for coffee lovers. Large comprehensive chain coffee brands such as Starbucks and Costa are regarded as “seed players” to open flagship stores in tmall. They have the same quality online and offline, and maintain the brand texture at a unified high level. Last year, new chain online red coffee brands such as manner and tims, and boutique coffee brands such as seesaw and Peet’s successively opened stores in tmall. They accelerated the expansion of online retail scale, re tuned brands and locked in small groups in professional circles.
tmall coffee will release relevant reports on the trend of China’s coffee market and product innovation based on tmall Taobao platform, hungry, Ali mother and other databases every year, so as to gain insight into the latest trend of China’s coffee consumption and boost the brand layout and future e-commerce operation strategy.
at 15:00 on May 18, foodaily daily food and tmall coffee jointly launched the 2022 online coffee trend insight report, and invited Kun Cheng, a senior operation expert in tmall coffee blending industry, to share it live.
Scan the code to watch the live broadcast