随着中国消费者对咖啡的接受度越来越高，中国的咖啡市场增速愈发强劲。咖啡在中国的发展依赖于门店扩张，每年连锁咖啡店、精品咖啡馆、以外卖为主的咖啡站层出不穷。随着咖啡文化渗透，全国各地消费者对咖啡需求上升，且呈现多元趋势。通过瑞幸咖啡的招股书显示，自2021年，消费者人均杯数从7.9杯增长至10.8杯。线上咖啡销售额五年提升了350%，其中便捷咖啡引领了期间的快速增长。 Tmall coffee 2022 online coffee trend insight offline brands, professional boutique brands and personal brands have successively settled on tmall Taobao. Tmall Taobao has become an important position for coffee lovers. Large comprehensive chain coffee brands such as Starbucks and Costa are regarded as “seed players” to open flagship stores in tmall. They have the same quality online and offline, and maintain the brand texture at a unified high level. Last year, new chain online red coffee brands such as manner and tims, and boutique coffee brands such as seesaw and Peet’s successively opened stores in tmall. They accelerated the expansion of online retail scale, re tuned brands and locked in small groups in professional circles. tmall coffee will release relevant reports on the trend of China’s coffee market and product innovation based on tmall Taobao platform, hungry, Ali mother and other databases every year, so as to gain insight into the latest trend of China’s coffee consumption and boost the brand layout and future e-commerce operation strategy. at 15:00 this afternoon, foodaily daily food and tmall coffee jointly launched the 2022 online coffee trend insight report, and invited Kun Cheng, a senior operation expert in tmall coffee blending industry, to share it live. Scan the code to watch the live broadcast开讲时间：5月18日（周三） 15:00-15:45活动费用：免费嘉宾简介：昆成（涂伟城）天猫咖啡冲调行业高级运营专家，12年线下一线快消品品牌经验，2017年加入天猫负责咖啡冲调品类，发掘并扶持三顿半、永璞、王饱饱、Wonderlab等大批新锐品牌崛起，并推动巨头品牌数字化创新，驱动品类赛道创新，助推品类高速增长。 来源：FBIC Go创新（ID：FBIC2022），转载已获得授权。转载授权及媒体商务合作：Amy（微信号：13701559246）；加入社群：Cherry（微信号：18261804307）。