China Food

Nestle mother and baby released the latest survey data on childcare, enabling novice parents to easily raise children


Chinese parents’ loneliness in parenting is more obvious, and novice parents need to be paid attention. According to the latest survey data of the 2022 parenting index released by Nestle mother and baby recently, the loneliness of Chinese parents in the process of parenting has risen to the third place in the world, compared with the fourth place last year.

It is reported that last year, Nestle released the parenting index globally for the first time ¹ (the parenting index), which covers 16 countries around the world, is also part of Nestle’s commitment to “support and help every family in the early 1000 days of life”.

In order to provide more support for young parents in childcare, Nestle mothers and infants launched the “nestle professional online” platform this year, hoping to solve the puzzles and challenges encountered by Chinese parents in the process of childcare by providing infant care knowledge, customized gadgets and other services.

Let’s take a look at the details.

Caring for novice parents

It is understood that the above 2022 childcare index study found that global parents generally have problems in childcare, such as lonely childcare and joint childcare division. In particular, novice parents still encounter many difficulties in childcare, and emotional problems are one of the main challenges.

The latest research data show that 85% of the parents who feel lonely in the process of raising children are women and 15% are men. Mothers’ loneliness in raising children is significantly better than that of their fathers. “In countries around the world, mothers who are alone at home in their first month of life are still the loneliest.” The report states that.

“It is sometimes difficult for outsiders to see the loneliness of new parents in parenting, because they may face difficulties or fear of communicating their feelings truthfully, and they may also feel ashamed or powerless about their own experiences. Everyone’s attention is focused on the newborn, which makes new parents feel embarrassed or even guilty about expressing their feelings.” Said xieguoyao, head of Nestle’s mother and infant formula business in Chinese Mainland.

Xieguoyao, business director of Nestle Chinese Mainland mother infant formula

It is worth noting that the study also shows that at this stage, mothers around the world still shoulder most of the responsibility of childcare. Although mom and dad usually share the responsibility of “emotional support”, such as love and hug, play and entertainment, more practical problems are also regarded as “Mom’s field”, including how to feed and take care of the baby.

  

From March, 2019 to July, 2021, Nestle mother and baby surveyed more than 900000 relevant online references, showing that parents have multiple levels behind the concept of common parenting, including parenting, housework, diet planning, etc. Without parents to raise children together, mothers often express negative emotions of difficulty and failure; And co parenting will make both parents get a sense of happiness, satisfaction and self-confidence, and make them healthier physically and mentally.

In 2021, Nestle released the “parenting index” globally for the first time. Thierry philardeau, head of Nestle Nutrition Strategy Business Department of Nestle, once said that the “parenting index” hoped to help novice parents around the world find and solve problems, and also said that nestle mother and baby promised to help 50million children live healthier and happier lives by 2030.

Statistics show that in recent years, Nestle mothers and infants have continuously optimized the global parenting support policy. During the epidemic period, Nestle also cooperated with the authority “one psychology” to provide anxiety relief services for novice parents.

“Nestle’s research on the parenting index of mothers and infants is precisely in the hope that through the analysis of the parenting status, confusion and needs of the post-90s and post-95s after they have become the main force of the new generation of fertility, they can continue to empower and help novice parents raise their children scientifically, jointly explore new ways of parenting, and help them live a more relaxed life.” The company talked today.

One stop nutrition solution

The above research also found that another problem that bothers novice parents is that they worry about not providing a good enough growth environment for their children to eat healthy and nutritious food, so as to blame themselves for not doing well enough.

The snack generation learned that this year, Nestle mother and baby launched nestle professional online, which provides scientific and practical one-stop nutrition solutions for mother and baby families, and provides professional infant care knowledge and customized gadgets for parents with special nutritional needs.

Nestle mothers and infants also provide childcare services and related product introductions on the platform, and work with third-party Internet professional medical resources to provide free online consulting services on the third-party platform to parents in need, and set up a 2-to-1 exclusive VIP service group for special care members.

At the same time, Nestle mothers and infants also cooperated with cuiyutao nurturing center and other professional well-known paediatrics experts and authoritative institutions to provide young parents with comprehensive nursing and feeding knowledge, and carried out strategic cooperation with the well-known mother infant platform baby tree to provide professional knowledge services for the parents of more than 10 million 0-2-year-old babies on the platform, helping to reduce their anxiety about parenting.

“In the future, Nestle mothers and infants will continue to improve the modern parenting guide with the help of nestle professional online platform, and help solve their parents’ parenting problems by providing a wealth of popular parenting knowledge.” Nestle mother and baby said.

1 the parenting index: 8045 parents of 0-12 month old babies from 4 continents and 16 countries were interviewed. The survey involved 11 dimensions, including internal and external pressure in the process of parenting, financial support, work status, difficulty of parenting, health benefits, environmental support, parents’ joint parenting, parenting psychology, paid maternity leave, per capita GDP and reverse Gini coefficient. It fully covered the internal and external factors in the process of parenting, in-depth Understand the current situation and attitude of modern parents on the road of childcare from multiple perspectives, and make a comprehensive evaluation and ranking based on these data.

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