collates a new consumption investment and financing data every month to understand the current popular categories and the future investment and financing direction.
according to incomplete statistics, 73 investment and financing events occurred in this month, an increase of 25.86% year-on-year compared with 58 in the previous month. The total amount of transactions in RMB (including Hong Kong dollars) in this month exceeded RMB 4.28 billion; The total amount of US dollars traded this month exceeded US $20million (this data only counts the amount of RMB and US dollar investment in China, and the exchange rate ratio is 1:6.684).
this month were food and beverage, beauty personal care and e-commerce retail, accounting for 36.98% (27 cases), 19.17% (14 cases) and 10.96% (8 cases) respectively.
as the temperature gradually rises, the colorful summer declares its return, and people’s eagerness and pursuit for “beauty” is staged again. The amount of investment and financing in the field of beauty and personal care has increased significantly compared with last month, and the brands and manufacturers of eyelashes, skin and body care have attracted attention. “Yanzhi”, which is targeting the cost-effective skin care and make-up scheme for men, has obtained Angel round financing. Young men’s high attention to their own appearance has continuously added fuel to the market. The national style Meitong brand “norvey” also aims at the personality characteristics of the new generation of “love yourself, love expression and love communication”, and hopes to resonate with consumers through Oriental elements such as Tang and song styles.
this month, all of which were concentrated in the field of food and beverage, including cellx, a leading domestic cell agricultural technology company, as well as the community cold halogen brand claw, which started in 1992.
pet care digital service provider “moego”, founded in 2019, is committed to starting from SaaS, providing pet care businesses with one-stop solutions including business management, customer communication, digital payment and other functions, so as to promote the digitalization of the global pet economy. (source: 36kr)
2. Manufacturer and distributor of frozen meatballs: Xiwan / Angel wheel / millions of RMB
small overseas Chinese was founded in November, 2019 and was born in Xinglong, Hainan. “Small” refers to seeing the big from the small, “foreign” represents Nanyang culture, “overseas Chinese” refers to returned overseas Chinese from 21 countries and regions from the 1950s. They brought cocoa, coffee, Nanyang culture and lifestyle, and formed a unique “overseas Chinese culture” in Xinglong. As the transmitter and integrator of culture, the small overseas Chinese adhere to the historical inheritance of the construction of Xinglong farm by overseas Chinese. (source: Entrepreneurial state)
hot events review
according to the information on the official website for seven years and five quarters, the brand was established in april2017 and is headquartered in Wuhan, Hubei Province. The brand is positioned as a healthy low-fat diet. It mainly provides a series of foods with low fat, low GI, high protein and high satiety, covering coarse grain bread, oil vinegar juice, rye bread, salad juice, low-fat salad dressing, low-fat snacks, low-fat ham, cold extracted coffee and other products. Since its listing, it has won the love of consumers with excellent quality and good service in seven years and five quarters. (source: Sina Finance)
at present, Manji dessert has nearly 300 all direct stores in the mainland, Hong Kong and Singapore, with an annual revenue of nearly 1billion yuan and stable profits. With the birth of “xinmanji”, the company’s management team has also been further strengthened: hufengchun, the former head of Starbucks’ China supply chain and COO of Piye coffee, the former COO of Xiaoman tea field and songxiaoli, the former head of Starbucks’ East China operations, will join us. (source: 36kr)
it is reported that after a year and a half of research and development by a professional team, cellx has obtained a “cell seed” that can grow stably and a supporting low-cost culture medium, and the breakthrough of the two technologies is very important for cost reduction and large-scale production. Next, the brand will focus on promoting the process amplification and cost reduction based on this “cell seed”. (source: chuangyebang)
* star capital / industry benchmark fund
benweixianwu is a newly rising brand of meat products. It mainly focuses on the roast sausage without adding pure meat, and introduces the original cut American bacon and low-temperature prefabricated dishes. In March, 2021, the first product of this delicious food, black pork sausage, was officially launched on tmall. So far, the monthly sales of this single product has exceeded 5W boxes.
up to now, this delicious food has opened up all channels such as xiaohongshu, jd.com, Tiktok, offline kitchen and offline community group purchase. In 2021, the company’s sales volume will exceed 100million yuan; In 2022, the sales volume of this delicious food is planned to triple. (source: investment community)
Xiaomo technology is actually a localized life service platform beu with the African market as the core. Since june2021, the company has carried out takeout business in Ethiopia. Founder Zhenghao said that by December 31, 2021, beu’s market share had reached 56.2%, ranking first in local market share. By february2022, after 8 months of business development, beu’s market share has exceeded the second (once the first) delivery Addis by 20%. (source: investment community)
muscle little prince is a private supply chain brand focusing on ready to eat chicken breast. In 2018, the annual sales volume of instant chicken breast meat in tmall channel was the first; In 2019, the double 11 shopping festival became the king of single product sales of instant chicken breast; At the “double 11” Shopping Festival in 2021, the muscle little prince achieved the top 1 in the sales of tmall channel and JD channel industries. In the whole year, 260million bags were placed on various online categories and platforms. So far, the little muscle Prince has become an important pioneer and head brand of the health food track. At present, the muscle Prince has formed a mature online Omni channel laying, and the offline channel construction will be started in 2022. (source: SSE China Securities Network)
food people are “watching”
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