China Food

Adopt a cow and apply for A-share IPO. In the first half of the year, red bull of China sold more than 12billion yuan. Naixue invested in chayiji, bubs financed tuomei market, HEMA entered the Bureau for industrialized breeding, and Maotai was recruited

Hot company information and announcements



Adopted a cow and applied for A-share IPO, with a net profit of more than 140million yuan last year

Today, the CSRC website disclosed the prospectus for the initial public offering of adopting a cow Holding Group Co., Ltd. (hereinafter referred to as “adopting a cow”). The company plans to issue no less than 40.4706 million RMB common shares (A shares) on the main board of Shanghai Stock Exchange, and the raised funds will be mainly used for “haiborigo smart ranch construction project”, “brand construction marketing promotion project”, “information system upgrading and transformation project” and “supplementing the company’s working capital”. According to the disclosure, from 2019 to 2021, adopting a cow achieved a revenue of 864.6731 million yuan, 1649716800 yuan and 2566.1275 million yuan respectively, with net profits of 105.2932 million yuan, 146.5927 million yuan and 140.2857 million yuan respectively. Founded in 2014, the company is mainly engaged in the development, production and sales of dairy products and related products, as well as integrated ranching business. Its main products include pure milk, yogurt, milk powder, cheese and other dairy products and raw milk. Up to now, it has successively established five self owned pastures and two jointly operated pastures in Hebei, Heilongjiang and other places, with a total stock of more than 60000 cows. (website of CSRC)

Red Bull of China sold 12.197 billion yuan in the first half of the year

From July 2 to 5, 2022, Huabin group held the mid year market economy conference. Red Bull China’s sales in the first half of the year were 12.197 billion yuan, accounting for 58.6% of the annual sales target. Red Bull of China has a market share of 67.5% in canned products. (issued by the company)

Naixue’s first investment is settled

After the establishment of the investment company, Naixue’s first investment was finally settled. According to tianyancha, Naixue subsidiary Meihao self Power Investment Co., Ltd. has completed the equity investment in Shanghai jiuwenqian Catering Management Co., Ltd., that is, tea brand chayiji. In this regard, Naixue said to the snack today that “there is no response to this at present”. (surging news, snack generation)

Bittern industry is expected to welcome listed enterprises again

This week (July 4-8), a total of 6 A-share companies held IPO meetings, including 2 on the gem, 3 on the main board of Shanghai Stock Exchange and 1 on the Beijing stock exchange. The total amount of funds raised is expected to be about 3.5 billion yuan. On July 7, Ziyan food, which is about to rush for the IPO of Shanghai Stock Exchange main board, has more than 4700 terminal stores across the country, and its products cover more than 140 cities. If Ziyan food is successfully listed, it will become the fourth stewed food enterprise to be listed after Zhou Heiya, Huang Shanghuang and Juewei food. (Securities Times)

Mother baby e-commerce Miya will shut down app services

Miya’s official website shows that Miya will stop its app service on September 10. According to the announcement, before the closure of Miya app, consumer trading orders will continue to be fulfilled. Meanwhile, Miya will continue to provide services in Miya wechat youzan applet (Beijing business daily)

Reduction of shares held by persons acting in concert and directors of specific shareholders of baby room

Baby friendly announced today that due to the demand for funds, Mo Ruiwei, the concerted action person of its specific shareholder Shanghai Maoqiang investment management partnership (limited partnership), plans to reduce its holdings of the company’s shares by centralized bidding or block trading within 6 months after 15 trading days from the date of the announcement, with a maximum of 259148 shares, accounting for 25% of the company’s shares and 0.18% of the company’s total share capital. Wang Yun, a director and senior vice president of the company, plans to reduce his holding of the company’s shares by centralized bidding or block trading by up to 124950 shares, accounting for 23.06% of the company’s shares and 0.09% of the company’s total share capital, within 6 months after the date of the announcement. (company announcement)

Mu Xinyan, head of beverage category in Greater China of PepsiCo, joined the board of directors of Effie in Greater China

Recently, Mu Xinyan, head of beverage category in Greater China of Pepsi and head of Pepsi Cola brand, joined the board of directors of Effie in Greater China. The members of the new board of directors will serve for a total term of two years from 2022 to 2023, and are committed to promoting the business landing and rapid development of Effie awards, Effie effect marketing awards, Effie global marketing awards and Effie automotive awards in the Greater China market. (interesting communication)

Ding Dong buys vegetables and sells its own refined brewing brand “1972 farm”

Ding Dong shopping recently launched its first self owned fine brewed beer brand – “1972 farm”, which mainly sells “daily fresh” fine brewed raw beer for only 24 hours. It has been on sale for two weeks, and the sales volume of single products per day has reached 16000 cans. (36 krypton)

HEMA has been farmed in the factory and the first batch of Penaeus vannamei has been listed

Recently, the “Hetian shrimp” bred by HEMA through the industrialized shrimp breeding base was officially put on sale. Since 2019, HEMA has spent three years in Chongming, and a professional team has independently developed a three-stage industrialized breeding system. The Penaeus vannamei of the base’s phase I project has been successfully released from the pond and sold in some HEMA stores in Shanghai. After the completion and operation of the whole project, the annual output of HEMA can reach nearly 1300 tons, and the annual sales can exceed 80million yuan. (36 krypton)

Maotai carries out large-scale recruitment and requires physical fitness test projects

Yesterday, Guizhou Moutai official website released two online special recruitment information. Guizhou Maotai Liquor Co., Ltd. and Yixing Liquor Branch publicly recruited 80 management and production personnel and 793 workers. According to the recruitment announcement, the per capita salary of Maotai this time is about 130000 yuan / year before tax (post performance salary + seven insurances and two funds), and other benefits are implemented in accordance with the relevant regulations of the company. Physical fitness test items are required in this recruitment. The physical fitness test items are men’s 1000 meter race and women’s 800 meter race, with a result of 4 minutes and 30 seconds or less. (Beijing News)

Jay Chou, the tea drink of Mojie E-sports was sued for fraud

Recently, the legal documents of the first instance of several franchise contract disputes of Mojie E-sports as the defendant were made public. Several plaintiffs claimed that the defendant had claimed that Jay Chou was the co-founder of his j-tea brand beverage, and would publicize the quadratic image “classmate Zhou” created with Jay Chou as the prototype as the IP of “j-tea Mojie’s tea”. However, after the plaintiff joined the brand, the defendant had problems in providing goods and materials, promotional materials, intellectual property rights, etc. (Sina Finance)

Starbucks Zhenxuan whisky barrel brewed coffee returns today with 11 drinks. Starbucks Zhenxuan whisky barrel brewed coffee series with 11 drinks simultaneously landed in Starbucks Zhenxuan Shanghai baking workshop and some Zhenxuan stores across the country, including 4 new special blends, 3 new limited time cocktails, and “barrel brewed latte” for the first time. This is the most new product launch activity of the series since it was launched in China for more than three years. In the next two months, the whisky barrel brewed coffee series will also be launched in more Starbucks stores. (issued by the company)

Nespresso Uganda and Cuba coffee return again

Recently, Nespresso espresso coffee’s “coffee origin revival plan” returned, “hope for origin revival – Uganda” coffee with original series and vertuo Fuxuan series to meet the needs of a variety of cup sizes; The original series of “rejuvenation of the origin – Cuba” coffee will also be launched again in the near future. (issued by the company)

Bubs plans to raise $63million to expand the U.S. market

Today, bubs Australia, an Australian infant formula manufacturer, announced that it plans to raise a $63 million to further expand the U.S. market. The company said that the funds obtained from this financing will be used to expand operations in the U.S. market, increase inventory and expand filling capacity. Earlier, the company announced on Monday that it had signed new supply agreements with two new retailers in the United States. (Aohua Finance Online)

Kellogg opposed the new regulation of sugar content

Reuters reported yesterday that the British court rejected Kellogg’s claim that the government’s formula for measuring the nutritional value of grains was wrong. In April this year, the country introduced new regulations that would prohibit some breakfast cereals from being placed in prominent positions in grocery stores because of their high sugar content. The new regulations will be introduced in October to restrict the promotion of high-fat, high sugar or high salt foods in supermarkets and online. (Reuters)

Danone launches new mixed plant-based infant formula products

Today, Danone announced the launch of what it claims to be “the first ever infant formula product mixed with dairy products and plant ingredients” to meet the dietary needs of parents for infant vegetarian and elastic vegetarian diets. 60% of the protein of the new product comes from non GMO soybeans, and 40% from dairy ingredients, casein and whey protein. (newfood)

Evian Wimbledon encourages packaging recycling

At this year’s Wimbledon Tennis Championships, Evian is working with reward4waste on a project aimed at encouraging recycling through a new consumer incentive program. By scanning the unique QR code on the recycling point and scanning the bar code on the Evian bottle for recycling, users have the opportunity to participate in the lottery and win two tickets for the 2023 Wimbledon women’s finals. (packaging europe)

Quick reading of food industry information



Xi’an will implement 7-day temporary control measures from the Ming Dynasty, and the catering industry will suspend hall food

Today, Xi’an held a press conference on the prevention and control of the COVID-19. At the meeting, it was informed that in order to further reduce the flow of people, reduce the risk of cross infection, and strive to achieve zero cases as soon as possible, after expert research and judgment, the municipal epidemic prevention and control headquarters decided to implement 7-day temporary control measures in the city from 0:00 on July 6. (people’s daily)

The development research center of the State Administration of market supervision held a “Symposium on enterprise compliance and efficient supervision”, with representatives from Alibaba Tencent music and others participating

Recently, a symposium on the topic of “enterprise operation compliance and market efficient supervision in the new economic development era” was held in Beijing, hosted by the development research center of the State Administration of market regulation and Beijing Huaxia Industrial Economics Research Institute. Representatives of dozens of enterprises including Alibaba and Tencent music attended the meeting online and offline. This research will focus on nine major issues, including the theoretical issues of improving the efficiency of market regulation, food safety risk prevention and control, anti unfair competition, antitrust, price supervision, enterprise brand construction, intellectual property protection and application, international experience and international regulatory experience of enterprise operation compliance, ecological environmental protection and enterprise operation compliance. (Sina Finance)


According to several sources, tiktok originally planned to launch this feature in Germany, France, Italy and Spain in the first half of this year, and then enter the United States in the second half of this year. However, three people said that these expansion plans had been abandoned after the British project failed to achieve its goals and netizens withdrew one after another. “The market has not yet formed,” said a tiktok employee. “The overall consumer awareness and acceptance are still very low and early.” (Financial Times)

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