. Following the introduction of various cute peripherals with Snow King IP images, snow ice city has played a new trick in the peripherals this time.
is different from the previous surroundings. Honey Snow’s brain hole is wide open this time, and the IP image of everyone’s favorite brand spokesperson “Snow King” is used as the periphery. Snow King, which used to appear as a cartoon image, is now transformed into a common water cup in daily life, and its creative shape has brought great surprises to netizens.
went online, with its lovely image, “ton ton Tong” immediately captured the hearts of a large number of netizens on major social media. Search # Snow King ton ton ton bucket related topics on the little red book, and its browsing volume has reached one million. On Tiktok, there is nearly 1.7 billion playback volume under the ton ton bucket label.
“lovely love, my heart will be melted by the Snow King”, “I declare that the happiness of this summer is given by the Snow King”, “with this water cup, I can dazzle 18 cups of milk tea a day” and so on.
according to the pictures released by the official Weibo of snow city, in terms of appearance, it is completely transparent. The ton ton bucket of Snow King almost reproduces the image of Snow King in 1:1. Holding it in your hand is like having a Snow King all the time. In addition to appearance, the strength of “Snow King” can’t be underestimated. Its capacity is 700ml. Its round stomach can not only be used to hold water, but also can be used to hold milk tea in the milk tea shop to experience the happiness of “tons, tons, tons” in one bite.
at present, the “ton ton ton bucket” has been launched in the official Taobao store of mixue ice city, and the price-effective mixue has also continued its consistent parity style on the “ton ton bucket”, and has also launched a 2 cup 19 yuan event on Taobao, which makes people call “the happiness of 9.9 yuan, the Snow King gives it to me”. By observing the sales data displayed on Taobao, we achieved a monthly sales volume of 60000+.
tea head brand Xi tea joined seven original design brands last year, taking the color and flavor of its popular popular product duorouqingti as the creative inspiration, and jointly launched a number of duorouqingti co branded peripheral products, including peripheral products in many fields such as lighting, masks, aromatherapy wax candles, jewelry, cosmetics and so on.
in addition, there is a large canvas bag made by Xicha, which highlights the unique artistic inspiration of “fantastic ideas” of Xicha, making the brand image more popular. At the same time, the slogan of “Qingsong takes away” also conveys the concept of green environmental protection and Qingsong consumption advocated by Xicha.
in addition, some time ago, Xicha also launched a tea residue cup with Fujiwara Hao, which integrates the trend culture into the traditional tea culture. Once launched, it is very popular. From “inspirational tea” to “inspirational surroundings”, such a rich surrounding culture is also conveying the brand tone and culture of tea loving.
is like Starbucks’ exclusive Christmas surroundings every year. From 1997 to now, the long-term value accumulated over the years has made the surroundings of Christmas cups a landmark of Starbucks. A few years ago, Starbucks launched a cat’s paw cup. Once it was on sale, it was snapped up by consumers, and it was also popular in all major social media. A cup is hard to get in physical stores, and it has been fried to twoorthree times the usual price on e-commerce platforms.
in addition, Starbucks has also launched various Pink mini tote bags, pink round cake bags, small Xiangfeng Lingge bags, and seasonal style bags. And this year, Starbucks also made clothes across the border, launching the Starbucks bear doll version of the raincoat and so on.
, as a representative of the national style tea brand, is also a school in the surrounding culture. The unique “tour round” theme store is a kind of store opened by chayan Yuese for the surrounding area.
“garden party” is equivalent to chayan’s grocery store. You can buy various cultural and creative peripherals full of chayan’s brand style, such as limited casual tea cups, kraft paper notebooks, badges, hand account tapes, markers, etc., which are relatively moderate in price.
as the name suggests, the biggest point of “garden party” is “tour”. The “garden party” combines the ancient store decoration of chayan, and the surrounding design and naming words carry the brand culture. Customers unknowingly deepen the brand memory in this “shopping” and playing.
nowadays, some adults and college students can be seen everywhere on the internet doing childish behaviors similar to those of primary school students. In fact, it reflects the psychological state of modern young people that “they should also reveal light in boring days”.
whether it is the “ton ton bucket” of miyue this time or the Kentucky Fried Duck around KFC, which was previously designed for International Children’s Day, they have accidentally become popular among young people, which also shows that the appearance is relatively “naive”, and the childlike shape just pokes the preferences of “older children”. Even in busy and tired days, we should maintain childlike innocence, “older children” are also looking for happiness.
• wonderful fusion of “ton ton bucket”
“ton Cup” has also become an artifact for loading other drinks because of its 700ml large capacity, and netizens have played a new trick. Therefore, there are operations of loading pure milk, coke and black tea. Some people directly load the cup with a sundae, and then there is a big white belly “Snow King” and a blackened version of “Snow King”. Netizens call “you will never guess what is in the belly of Snow King”.
blackened version “Snow King”
in addition, due to the unique design of the rope, it also adds the function of carrying around, so it has also become a street walking artifact of many netizens. In hot summer, it has also become a unique scene to put a cup of lemon tea in “ton ton barrels”, take “Snow King” shopping with friends, take photos and punch cards, and drink a sip of lemon tea when thirsty.
such as “being strangled by fate”, “smile in the face of life”, “a belly of bad water”, and so on.
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