China Food

Mellon coffee x auspicious Airlines jointly launched the new, exploring a new mode of business cooperation in business travel coffee

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new layout of the whole industry chain. Mellon and Jixiang airlines have started the era of business travel beverage cooperation 2.0.
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A few days ago, Mellon coffee teamed up with lucky airlines for the first time to launch the joint cooperation fund of lucky airlines with “walking box” flash soluble freeze-dried coffee powder, so as to further cross-border air travel catering industry and open up a new layout of business.
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Break the circle of joint names: create joint cooperation funds for coffee
As a coffee enterprise in the whole industry chain, Mellon fully demonstrates its advantages in the process of cooperation. Strictly select high-quality coffee raw materials and extract with freeze-dried black technology to create a “store level” coffee that can be enjoyed anytime, anywhere. Mellon coffee, together with Jixiang airlines, aims to enable consumers to enjoy a cup of high-quality coffee during the journey. At present, this coffee can be obtained through Jixiang Airlines points mall and other channels.
For a long time, Mellon has never forgotten his original intention of “just for a cup of good coffee”, emphasizing quality coffee and quality life. For such a coffee brand, coffee is a practice based on life expression, a source of inspiration, a free exploration to unlock unknown destinations with imagination, and also represents the infinite possibilities of the world.
This joint venture will share resources and complement each other’s advantages with lucky airlines, and will deeply tap the linkage value of cross-border cooperation. By exporting coffee to aviation drinks, we will expand new consumption scenarios, and provide a more commercially meaningful model reference for broader cross-border cooperation in the coffee field.  
Cool crossover: comprehensively promote brand multi-dimensional cooperation
In the past decade, Mellon has actively introduced excellent coffee products and fine coffee culture from all over the world into the Chinese coffee market, and injected fine coffee culture and quality life attitude into the lives of every ordinary consumer through its own professional strength and platform resources.
In recent years, Mellon coffee does not stop at the coffee itself. In the field of brand marketing, Mellon coffee has constantly crossed borders, and has made a variety of collaborative innovations with fashion, art, culture and other fields. At the same time, in terms of scenario marketing, it has teamed up with many brands to deliver the “coffee +” consumption scenario and quality lifestyle.
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In fact, “crossover” has long been one of the brand keywords of Mellon coffee. As a quality lifestyle, coffee has something in common with many brands and can be used as a medium to link all aspects of quality life. At the same time, Mellon built a strong R & D team in its early years to develop different differentiated products according to the different characteristics of coffee raw materials and the market trend for taste. By giving full play to its own advantages and cross-border cooperation with multiple brands and dimensions, Mellon provides a coffee consumption experience with a sense of freshness and quality, and also allows the market to see more possibilities for cooperation.
The partnership with lucky Airlines has great potential significance for the industry.
At present, under the background of the global economic and environmental changes caused by the new round of epidemic, various industries of life services will be deeply integrated. Under the trend of omni-channel integration, enterprises are moving towards brand and quality
Mellon coffee x auspicious Airlines jointly launched the new, exploring a new mode of business cooperation in business travel coffee
价值升维:麦隆咖啡全产业链的探索

纵观本土咖啡赛道,麦隆持续发力整合资源,打造上游的咖啡供应链、中游生产力,下游的产品覆盖力及多渠道打通,构建完整的产业闭环,可以说麦隆拥有国内几乎最全面的咖啡供应链能力。并在上海等地建设行业领先水准的大型咖啡深加工工厂,涵盖咖啡烘焙豆、挂耳、速溶、冻干、冷萃液,RTD等多种咖啡产品;同时成立以咖啡技能培训为核心的麦隆咖啡学院,培养了一大批优秀咖啡人才,为业务发展提供坚实的人才储备和技术优势,从而保证每一杯咖啡的品质。
多年以来,麦隆咖啡一直致力于探索中国人的咖啡味蕾,研发符合中国消费者饮用习惯的咖啡产品,努力推动中国咖啡文化的发展。未来,麦隆咖啡将继续通过跨界合作、参与专业赛事、合作国际行业大师等方式,依托搭建优质的供应链不断为新世代人群带来前沿趋势的产品,并通过新的交互模式和场景探索挖掘消费者的深层次需求,提升消费者的品质生活享受。

面对不断变化的咖啡市场和越来越“有态度”的消费者,“精品精制”也将是麦隆咖啡不变的目标与方向。
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