China Food

Apply for bankruptcy liquidation, and take action against the joint venture after 8 years of marriage between Suntory and Huiyuan

In the 8th year after the announcement of the joint venture with Huiyuan, the beverage giant famous for “oolong tea” in the domestic market

A court announcement (below) signed on August 3 shows that Suntory (China) Investment Co., Ltd. has applied for bankruptcy liquidation of Huiyuan Suntory (Shanghai) beverage Co., Ltd. (hereinafter referred to as Huiyuan Suntory) on the grounds that Huiyuan Suntory (Shanghai) beverage Co., Ltd. is unable to pay off its due debts and obviously lacks solvency, and a case has been filed.

Huiyuan Suntory is a half joint venture between Suntory and Huiyuan. Previously, the two sides of the joint venture have already filed a lawsuit over the trademark dispute of “oolong tea”. Various signs show that although the joint venture is being applied for bankruptcy liquidation, the shareholders are actually actively deploying their own cup of “oolong tea”.

Let’s take a look at the court’s announcement first.

According to the announcement of the Shanghai Third Intermediate People’s Court ((2022) Hu 03 Po Shen No. 321), according to the provisions of the bankruptcy law, Huiyuan Suntory shall submit to the administrator a statement of property status, a detailed list of debts, a detailed list of creditor’s rights, relevant financial and accounting reports, as well as the payment of employees’ wages and social insurance premiums within 15 days from the date of receiving the ruling on accepting the bankruptcy application; The repayment of debts shall be stopped from the date of acceptance of the case.

In addition, from the date of service of the court’s ruling on accepting the bankruptcy application to the date of the conclusion of the bankruptcy proceedings, Huiyuan Suntory’s legal representative, financial management personnel and other business management personnel must undertake a number of obligations, including not leaving their domicile without the permission of the court; No new directors, supervisors, senior managers, etc. of other enterprises shall be appointed.

According to industrial and commercial data, the legal representative and chairman of Huiyuan Suntory is Saito Hehong, and Zhu Xinli is the vice chairman. In the company, Beijing Huiyuan food and Beverage Co., Ltd. and Suntory (China) Investment Co., Ltd. each account for 50% of the equity, with a registered capital of about US $123 million. The current registration status is existing (in business, in business, on record).

“If you have any objection to the application, you should submit it in writing to the court within seven days after the announcement.”
announcement said: “if no objection is raised within the time limit or the evidence submitted is insufficient to support the objection, the court will rule to accept it according to law.”

Speaking of joint ventures, it has also had “highlight moments”.

In 2014, Suntory announced that it had reached an agreement with Huiyuan Juice Group to establish a joint venture in the beverage business. Suntory China transferred its beverage manufacturing company to Huiyuan. According to the agreement, Suntory granted the joint venture the exclusive license to use the “Suntory” trademark in the Chinese market, and hoped to use the sales channel of Huiyuan juice to expand the sales of Suntory beverages. Previously, Suntory itself “worked alone” in the beverage business in Shanghai and other markets.

According to the goals set by both parties at that time, after the establishment of the joint venture, the beverage products will expand to the national market, and the sales volume is planned to double in two years, that is, 20million bottles per year.

However, the good times are not long. According to a judgment of the Shanghai Intellectual Property Court in March 2020, the joint venture company found in December 2017 that “fake Suntory products produced and sold without its legal authorization” appeared in Shanghai, involving “oolong tea”, “liqu latte” and other brands.

“Without

Apply for bankruptcy liquidation, and take action against the joint venture after 8 years of marriage between Suntory and Huiyuan

在三得利方面,其在华饮料业务已从合资模式转为自主经营模式。今天,小食代在某电商平台“三得利食品旗舰店”看到,目前三得利在售的饮料产品系列进一步丰富,包括了乌龙茶、果汁饮料、即饮咖啡、苏打水,此外也有进口的即饮茶等产品。


在代工厂方面,其多款茶饮料由东洋饮料(常熟)有限公司生产;一款名为“沁柠”的气泡水的产品,则由孝感华冠饮料有限公司生产;另一款气泡饮用矿泉水,生产厂为青岛啤酒(昆山)有限公司。早年,三得利和青岛啤酒曾经有资本合作关系。


此外,三得利在华的传播策略也更接地气了,例如针对其最核心的乌龙茶,该产品通过主题联名、潮文化、品牌周边发售等方式吸引年轻消费群,又在社交媒体上推出了茶饮的各种DIY玩法。

至于汇源,也在今年早些时候传来新进展。

据《中国经营报》介绍,汇源食品公司债务风险爆发后,经债权人申请,北京一中院决定先行预重整。6月10日各组均表决通过重整计划草案。重整投资人文盛资产在其官网表示,汇源总负债规模约80亿元。

本次重整使得“汇源果汁”商标品牌得以完整保留,重组后的汇源将持有“汇源果汁”核心商标品牌和生产资产。文盛资产称,将为汇源设计最佳的证券化方案,“力争三到五年内实现A股上市”。

今天,小食代在汇源的电商旗舰店看到,由宿迁汇源食品饮料有限公司生产的“无糖乌龙茶”也正在销售之中。


关注“小食代(微信号:foodinc)”,回复“汇源”“三得利看精彩消息。

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