China Food

Tell the Innovation story of haoguo brand. The first issue of “people’s good thing innovation brand list” of people’s good thing x Isee award is open!

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Isee award joins hands with people’s good things to jointly promote the innovation and development of national brands.
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The enhancement of national cultural self-confidence and people’s pursuit of a better life have ushered in new consumption in the Chinese market. Traditional brands and fast emerging new brands have their own unique moves, contributed their own exploration and innovation to new consumption, and brought a new atmosphere of a hundred schools of thought to the development of the food industry. Chinese brands are presenting themselves to consumers with a new look.
It is understood that the people’s daily digital communication’s good goods selection platform “people’s good goods” takes “people’s choice as the guide and high-quality products as the core” to comprehensively help the new growth of consumption of new domestic brands and local characteristic brands.
In order to enable the innovation and development of national brands, “people’s good stuff” and Isee Global Food Innovation Award (hereinafter referred to as Isee Award), an industry authoritative award under foodily daily food, have launched the “people’s good stuff innovation brand plan” in the food and beverage industry, which is guided by “people’s choice and centered on high-quality innovative brands”. Relying on Isee award innovation standards, people’s good stuff has found innovative Chinese brands and promoted the innovation and development of Chinese brands.
At the same time, Isee award will join hands with “people’s good goods” to jointly promote the new growth of national brand consumption through a series of innovation activities, so that good products and brands can be seen by more people and good goods can be closer to the people.
To this end, as the first shot of the “people’s good thing innovation brand plan”, people’s good thing will jointly launch the “people’s good thing innovation brand list” with Isee
award, and the registration channel will be opened on August 9. We hope to join hands with excellent innovative national brands, integrate rich resources and experience based on digital communication through authoritative innovation standards and official endorsement, It has also enabled the national brand to accumulate the volume of this year’s double 11.
It is worth mentioning that the selection results of the “people’s good thing innovation brand list” will be solemnly announced at the 8th food innovation Expo held from October 10 to October 12.
What is the “people’s good thing innovation brand list”?
The “people’s good thing innovation brand plan” will rely on the professional and authoritative evaluation system of Isee award to create the first phase of the “people’s good thing innovation brand list” (no more than 30 seats). It will select excellent innovative national brands from the six evaluation dimensions of product innovation, consumption insight, user experience, business expression, consumer value and scientific and technological expression, and from the dimensions of raw materials, origin, brand concept and corporate responsibility, Carry forward the spirit of craftsman, patriotism and social values, establish the brand image of Chinese products, tell the story of national brands, and promote it to the industry and consumers.

Selected in the “people’s good thing innovation brand list”
What will you get?

1) Official and industry authoritative media promotion and communication to create brand voice

A) 10 + people’s Department

Reprint authorization and media business cooperation: Amy (wechat: 13701559246);
Join the community: Cherry (wechat: 15262433826).
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Tell the Innovation story of haoguo brand. The first issue of “people’s good thing innovation brand list” of people’s good thing x Isee award is open!

4)「人民好物创新品牌计划」专场直播参与权利

A)联手淘系或抖音顶级主播直播间(以最终确认主播为准),打造专场直播,实现品效合一;

B)另外,参与到专场直播的品牌将获得专场直播贴片授权。
提报流程

本榜单采用线上提报, 报名请点击iSEE创新奖官网(网址:isee.foodaily.com)按照如下流程进行提报。报名通道于8月9日正式开启。

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关于【人民好物】
人民好物是人民日报数字传播旗下的好物甄选平台,通过发挥人民日报数字传播整合公关的优势,面向全国甄选优质国货,挖掘产品内涵,赋予国货品牌更多流量价值并助力转化为经济价值。同时,人民好物已通过【新锐品牌计划】、【城市品牌计划】、【宝藏品牌推介品牌计划】等国货推荐标杆IP,帮助众多国货品牌提升声量,以官媒矩阵的权威背书及影响力沉淀为品牌资产、以短视频、直播、百万粉的KOL矩阵等新媒介,帮助优质国货种草,扩大营收体量。
关于【Foodaily每日食品】
Foodaily每日食品是一家基于全球视野,聚焦食品产业创新,深耕食品饮料行业10余年的综合媒体平台,是食品行业的产业创新发现者推动者与链接者。

Foodaily主办的iSEE全球食品创新奖和Foodaily创博会是中国食品行业的头等盛事,前者打造了一套衡量食品饮料创新的黄金标准,秉承专业、独立的评审,同时通过媒体传播、联盟以及数字社交体验营销,成为行业与消费者共同认可的权威奖项,推动着海外与本土创新力量的交融,为食品新消费赋能。四年间,累计报奖品牌1000+、案例3100+,已成为食品行业创新的风向标。

转载授权及媒体商务合作:Amy(微信号:13701559246);
加入社群:Cherry(微信号:15262433826)。


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