China Food

Exclusive for you | Youbo Ruimu enjoy the New Year gift detonating terminal

The Chinese market is constantly reconstructing as the post-90s and post-95s gradually become the main consumer groups. How do consumers choose your brand from many products? How can the channel fill the “flow pool” from the fierce competition? This is a topic that many milk powder brands are thinking about, and Youbo Ruimu has given the answer with action.

Exclusive customization

(3) junior college belongs to the new guest, and is favored by the guests

Affected by multiple factors such as the newborn population and the normalization of the epidemic situation, mother and baby stores have encountered considerable resistance in attracting new customers, customer retention, transformation and transaction. In order to break through the traffic bottleneck, mother and baby stores need to form a joint force with brands to reach and activate consumer groups more accurately and efficiently.

The author has noticed that recently, Uber Ruimu launched a new customer exclusive activity with the theme of “beauty is born in the heart, and Ruimu opens new delivery” for terminal channels from August to September. The so-called details see the real chapter. This new guest gift box meets the consumers’ favorite experience. First of all, it has the meaning of “new”. According to the different needs of different groups, Uber Ruimu has customized three exclusive gifts: Uber Ruimu care gift, Uber Ruimu accompany gift and Uber Ruimu taste gift. Stores can meet the personalized and value-added needs of consumers in combination with their own conditions.

Secondly, it is intentional to spoil users and understand the store better. It is understood that Youbo Ruimu is also very satisfied with the setting of the application price. The care gift of Youbo Ruimu valued at 302 yuan is only 69 yuan, and the taste gift of Youbo Ruimu valued at 218 yuan is only 29.9 yuan. At the same time, consumers can also enjoy the brand direct mail home service, which also reduces the operation steps of the store and makes the execution of activities more convenient and efficient!

The activity of “luxuriously enjoying the new life gift” is not only a deep capture of the current consumer’s preferences and changes, but also a powerful move after it sees the new pain points of channel drainage. It can be seen that only a pragmatic and innovative brand, and only a brand that cares about channels and consumers, can continue to create amazing surprises and highlights.

Heat of intensive cultivation

Confidence! sales volume! Full blown

In recent years, while deeply linking mother and baby families with precision marketing, Uber Ruimu has also better enabled channels through the “sinking strategy”. At present, only focused, accurate and efficient communication strategies can break the situation if we want to make a circle in the consumer market of thousands of people. Here, we have to mention the three-year strategy of “financial media convergence · hundred cities and ten thousand stores” of Youbo Ruimu. By focusing on resources, we can ignite brand popularity, channel confidence and market sales!

On the one hand, we will focus on the 10000 core stores in the key regions of the country and increase the investment to carry out accurate promotion through all channels. In July alone, Youbo Ruimu strongly launched nearly 1000 buses, lasting for more than half a year. The city was full of Ruimu purple, which greatly boosted the sales confidence of local terminal stores!

It is understood that in the first half of this year, Youbo Ruimu launched more than 500000 offline advertisements in key cities in Hebei, Shandong, Henan and other provinces, penetrating key stores, with a total exposure of more than 10 billion people. Such a saturated release provides a strong impetus for the outlets to open new channels.

On the other hand, in order to better improve the effect of integrating quality and efficiency and improve the transformation efficiency of the store, Youbo Ruimu

Exclusive for you | Youbo Ruimu enjoy the New Year gift detonating terminal

聚力精耕绝非一日之功,品牌精耕、用户精耕、渠道精耕是一场“持久战”,但要想在不确定性时代“确定”前行?唯有坚持做难而正确的事。可以看到,在助力渠道逆势破局的道路上,优博瑞慕走的每一步都踏实且坚定。

产品为王

独特配方赢胜消费市场


探究优博瑞慕营销创新、渠道赋能背后的核心支撑,产品品质是其底气!在市场优胜劣汰的关键时期,好产品才是营销和动销落地的筹码,而优博瑞慕在母乳研究的基础上,从奶源、原料和配方等各个维度的精耕细作,是赢得消费者信任的本源力量。

众所周知,蛋白质、脂肪和碳水化合物是否好消化吸收对宝宝舒适成长至关重要。因此,当新国标在乳清蛋白比例上做出重要调整时,优博瑞慕的研发团队早已洞悉市场需求,打造好消化吸收和助力免疫调节的差异化卖点。

据了解,优博瑞慕的奶源来自北纬48°法国布列塔尼自控牧场,品质优;乳清蛋白含量大于90%,蛋白质配比模拟初乳配比,与酪蛋白相比,乳清蛋白的分子更小,易吸收,对宝宝娇嫩的肠胃更友好;还添加了膳食纤维、核苷酸以及益生菌等有助于消化吸收和免疫的营养素。


始终为消费者考虑,始终与渠道并肩同行,这就是优博瑞慕的品牌温度与态度。后疫情时代,奶粉江湖风起云涌,期待越来越多诸如优博瑞慕这样的品牌能为渠道注入更多新活力、新动力!

(企业资讯)

关注“小食代(微信号:foodinc)”看精彩消息。


Similar Posts

Leave a Reply

Your email address will not be published.