China Food

Tea color Yuese enters the coffee, Haitian cross-border fruit and vegetable beverage track… | hot news of the week


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Foodaily picks up the most important and valuable new product information and news information of the food industry on time every week, and all companies that may change the industry are among them.
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新产品
1. Xiaoxianyu, a sub brand of daily Xianyu, launched its first fresh milk product
2. Nestle coffee launched the first inulin + coffee, and a cup of light coffee awakens the lightness and vitality
3. Yuanqi forest Cola flavored soda bubble water is sold, and the burden is reduced by optimizing the ingredients
4. Haitian cross-border push joy is full of carrot juice, 1.5 carrots per bottle
5. The layout of the coffee track, greego launched the almond effect coffee master
6. New bpl1 burning cards are added to the daily bacteria, and the four fold formula blocks the sugar fat carbon
7. Shanwaishan launched the first miscellaneous grain moon cake gift box to pay tribute to the oriental land culture
8. Add NFC juice, 0 sugar and 0 calories
9. The new big wave potato chips in Leshi have spicy peanut flavor and add yellow Flying Red real pepper rings
公司新闻
10. Yuese tea entered the coffee industry, and five Yuanyang coffee stores were opened
11. Homer announced a new strategic operation mode and will transition to three operation departments
12. Sanyuan shares won 40% equity of Hunan Taizi milk with 70.054 million yuan
投融资
13. The seafood barbecue brand “13th roast” won millions of yuan in Angel round financing, mainly focusing on the night market in the third and fourth tier cities
14. Food technology brand moodles completed tens of millions of yuan of strategic financing and won three rounds in a year

 

 

1、每日鲜语子品牌小鲜语上线,并推出首款鲜奶产品

 
On August 5, Mengniu’s new sub brand xiaoxianyu was launched, and the first product xiaoxianyu fresh milk was launched simultaneously. The new product is positioned as “light” fresh milk, containing 4G of fresh milk protein per 100ml. Meanwhile, the fat is reduced by 60% and the calories are reduced by 30%, and the health is light. The kitten shape on the packaging also has a special purpose. Xiaoxianyu takes the theme of caring for animals as the theme and joins hands with Shanghai Adoption Day. Each bottle of product purchased will help the stray cats’ lunch and end the stray with love. The price of the new product in tmall flagship store is 450ml * 6 bottles / 105.9 yuan.
 
Photo source: daily fresh language
 

2、雀巢咖啡推首款菊粉+咖啡,一杯轻咖唤醒轻盈活力

 
Recently, Nestle’s official flagship store launched the first inulin + coffee product “light coffee”. The new product selected Japanese imported black coffee, with an addition of ≥ 88%, matched with high fiber raw material inulin, with a dietary fiber content of 13.4g per 100g, a calorie of about 9 kcal and a fat of about 0.08g. It awakens vitality and unlocks lightness. The current price is 20 pieces / box / 70.2 yuan.
 
Photo source: Nestle coffee flagship store
 

3、元气森林可乐味苏打气泡水开售,优化配料轻负担

 
On August 10, the new product of Yuanqi forest Cola Soda bubble water was officially put on sale. Compared with the traditional coke, the new product has made great changes in ingredients, removing phosphoric acid, sodium benzoate, potassium sorbate and other ingredients, and using erythritol, 0 sugar, 0 fat and 0 calorie. Consumers also have great expectations for this product. Tmall flagship stores are sold out.
 
Picture source: Yuanqi forest
 

4、海天跨界推喜悦满满胡萝卜汁,一瓶使用1.5个胡萝卜

 
Recently, Haitian launched a joy filled carrot juice, cross-border fruit and vegetable juice track. About 1.5 carrots are used in each bottle of the new product, which is made by light fermentation of lactic acid bacteria for 12 hours. When leaving the factory, each bottle β- Carotene content ≥ 2400 μ g. 0 preservative, 0 fat. The lines on the package are simple and convenient
Recently, there is a new spicy peanut flavor on Leshi big wave potato chips. The new product contains yellow flying red pepper rings and is matched with thick big wave potato chips. It is crispy and delicious and reproduces the classic. In addition, there are also lemon sour and spicy chicken feet, which bring a different experience. The new product has two specifications, with a price of 60g * 3 / 29.9 yuan and 116g * 3 / 43.9 yuan.
 
Photo source: official flagship store of Pepsi group

5、布局咖啡赛道,格力高推出扁桃仁效果咖啡大师

 
 
On August 10, Yuanyang coffee, an independent brand of tea and pleasant color, was opened in five stores in Changsha, including Yuanyang coffee Yinhui southeast corner store, Wuyi new line Beimen store, shijiqing store, Wuyi Temple Street store and vdvc store. Yuanyang coffee is positioned as a new Chinese style coffee and tea. The overall color of the store is dark green, and the logo on the door is two face-to-face mandarin ducks. The products are divided into “basic coffee” and “interesting coffee”. There are 8 categories of pure tea coffee, latte, dirty, hand flush ear, cold extract, fruit coffee, wine coffee and bubble coffee, with a total of 12 products. Some products can be selected differently.

6、每日的菌上新BPL1燃卡片,四重配方阻断糖脂碳

Photo source: xiaohongshu @ DD
 
 
Holmer announced a new strategic operation mode. Starting from October 31, 2022, that is, fiscal year 2023, the company will transition to three operation departments: retail, food service and international, and adjust its business to be more flexible, consumer and customer-oriented and market-oriented. The company’s financial statements will be reported under this structure from the first quarter of fiscal year 2023. Changes in the company’s operating department have no impact on the historical consolidated operating results, financial position or cash flow.
 

7、山外山推出首款杂粮月饼礼盒,致敬东方土地文化

Image source: © MONTICELLLLO – STOCK.ADOBE.COM
 
 
On August 7, Sanyuan shares announced that the company won 40% of the equity of Taizi milk group in the second public auction at a price of 70.054 million yuan, and the subsequent company will handle relevant procedures according to laws and regulations. Sanyuan is the major shareholder of Taizi milk group, holding 60% of its shares. After the auction, Taizi milk group will become a wholly-owned subsidiary of Sanyuan. Sanyuan shares said that this investment is conducive to the future development of Hunan Taizi milk, but it may still face risks brought by uncertain factors such as market and operation.
 

8、厚打柠檬茶重磅上新,添加NFC果汁0糖0卡

Image source: Sohu
 
 
 
Recently, the seafood barbecue brand 13th roast has completed an angel round of financing of millions of yuan. The investor is the best investment capital. This round of funds will be used for store opening and digital marketing upgrading.

9、乐事上新大波浪薯片麻辣花生味,添加黄飞红真实辣椒圈

 
Founded in 2019, Shishan Shao mainly aims at the night snack market in the third and fourth tier cities, with barbecue, seafood and craft beer as its core products. Zeng lifeI, the founder and CEO, said that the starting point of Shishan Shao product innovation is to meet the users’ needs for the scene of “night snack and dinner”. In addition, relying on digital means, the brand has improved the management efficiency of relevant links from front-end procurement to back-end user operation. At present, the online shopping mall system is being built. Through its own small program, the thirteen burners will be able to master more clearly
Tea color Yuese enters the coffee, Haitian cross-border fruit and vegetable beverage track… | hot news of the week
图片来源:百事集团官方旗舰店
 

10、茶颜悦色进军咖啡行业,鸳央咖啡五店齐开

 
8月10日,茶颜悦色的独立品牌鸳央咖啡在长沙地区5店齐开,分别为鸳央咖啡印象汇东南角店、五一新干线北门店、世纪情店、五一庙街店、VDVC店。鸳央咖啡定位新中式咖啡与茶,门店整体以墨绿色为底色,门头LOGO则为两只面对面的鸳鸯。产品分为“基础咖啡”与“趣致咖啡”两个大类,细分则有纯粹茶咖、拿铁、Dirty、手冲挂耳、冷萃、果咖、酒咖、气泡咖啡8个品类,共12款产品,部分产品还可以进行不同选择。

图片来源:小红书@DD
 

11、荷美尔宣布新战略运营模式,将过渡到三个运营部门

 
荷美尔宣布新的战略运营模式,从2022年10月31日,即2023财年开始,公司将过渡到零售(Retail)、餐饮服务(Foodservice)和国际(International)三个运营部门,将其业务调整为更加灵活、以消费者和客户为中心、以市场为导向。公司财报将从2023财年第一季度开始在此结构下报告。公司运营部门的变化对历史上的合并运营结果、财务状况或现金流没有影响。
 
图片来源:©MONTICELLLLO – STOCK.ADOBE.COM
 

12、三元股份以7005.4万元竞得湖南太子奶40%股权

 
8月7日,三元股份发布公告称,公司以7005.4万元的价格竞得太子奶集团第二次公开拍卖的40%股权,后续公司将根据法律法规要求办理有关各项手续。 三元股份是太子奶集团的大股东,掌握其60%股份,此次竞拍结束后太子奶集团将成为三元股份的全资子公司。 三元股份表示,本次投资有利于湖南太子奶未来发展,但仍可能面临市场、经营等各方面不确定因素带来的风险。
 
图片来源:搜狐
 
 

13、海鲜烧烤品牌十三烧获数百万元天使轮融资,主打三四线城市宵夜市场

 
近日,海鲜烧烤品牌十三烧已完成数百万元天使轮融资,投资方为佳投资本,本轮资金将用于门店开设与数字化营销升级。
 
十三烧成立于2019年,主要瞄准三四线城市宵夜市场,以烧烤、海鲜、精酿啤酒为核心产品,创始人兼CEO曾立飞表示,十三烧产品创新的出发点是满足用户对于“夜宵晚餐化”的场景需求。此外依托数字化手段,品牌提高了从前端采购到后端用户运营的相关环节的管理效率,目前正在搭建线上商城系统,通过自有小程序,十三烧将能掌握更加清晰的用户画像,便于团队优化产品与服务体验,还将考虑拓展预制菜品类。
 
图片来源:36氪
 

14、食品科技品牌MOODLES完成数千万元战略融资,一年内连获3轮

 
据悉,食品科技品牌MOODLES已完成数千万元战略轮融资,本轮由伽利略资本领投,老股东GGV纪源资本、风物资本、人山资本全部跟投。这也是MOODLES成立一年时间完成的第三轮融资。
 
MOODLES成立于2021年7月,是一家食品科技创新公司,通过新技术改变传统主食形态,将3D打印技术、分子料理、现代营养学等跨学科交叉融合,在不改变消费者饮食习惯的基础上,解决传统米面制品高碳水、低蛋白、营养摄入效率低的问题,并以健康化复刻面条、意面等产品为切入点,现已针对增肌、减脂、控糖以及儿童营养需求开发出四大系列主食产品。
 
图片来源:MOODLES
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