China Food

The list of the world’s most valuable food and beverage brands was announced! Nestle topped the list and Haitian ranked first in the top ten

“ 
people have rekindled their enthusiasm for their favorite brands, and the food brand value has returned to the level before the epidemic.
 
 ”

Text: Tracy Weng

Source: food daily (ID: food)

 
Recently, according to the most valuable list of “food and beverage in 2022” compiled and released by brand finance, the world’s leading brand valuation consulting company, Nestl é, headquartered in Switzerland, has been the world’s most valuable brand for a second time, and has once again become the world’s most valuable food and beverage brand.
 
Brand finance evaluates 5000 major brands in the world every year and ranks them according to their value, brand strength, growth rate and popularity. Next, let’s take a look at the most valuable list of the food and beverage industry in 2022 evaluated by brand finance.
 

Top ten food and beverage brands in the world

 
According to the data of brand finance, Nestle ranked first this year with a brand value of US $20.8 billion, which was higher than US $19.4 billion in 2021 and almost twice that of Yili Group, the second Chinese dairy brand, with a brand value of about US $10.6 billion. Lay’s ranked third with a brand value of $8.6 billion. Over the past year, the value of these three brands has increased by about $1 billion.
 
Top 10 most valuable food and beverage brands in the world
Image source: brand Finance
 
In this regard, Nestle believes that the company’s independent and decentralized business structure is the reason for its continued profitability. The ability to respond to and deal with consumer demand and customer demand in a timely manner, as well as the ability to calmly cope with difficulties and challenges from the supply chain, has helped the company overcome the pressure brought by the COVID-19 epidemic and the supply chain in the past few years. At the same time, Nestle successfully realized the growth of brand value through flexible testing and launching new products.
 
In addition, according to the company, Nestle’s investment in digital transformation and long-term brand strategy has also helped it maintain its leading position.
 
Yili, ranked second, focuses on high-end dairy products. In recent years, due to people’s recognition of the importance of immune system construction and health benefits, the sales volume of Yili’s products has significantly increased in the past year. Among them, Yili’s cheese, milk powder and bottled water series products have strong growth. Yili said that Chinese consumers think these products have health and nutritional value, and Yili’s market advantage is also derived from this.
 
Image source: foodnavigator Asia
 
This year, the brand value of Leshi was US $8.6 billion, an increase of 31% over 2021. Recognizing the impact of the epidemic on consumers’ snack consumption habits, under the condition of limited social interaction, Leshi successfully achieved digital upgrading during the epidemic by promoting products in various online stores (especially Amazon), which greatly promoted
The list of the world’s most valuable food and beverage brands was announced! Nestle topped the list and Haitian ranked first in the top ten
此外,在本次食品饮料榜单的Top 10中,海天(Haitian)可以说是成功实现品牌价值大幅增长的“新星”品牌。目前,该品牌的价值为58亿美元,位居榜单第8位,相比去年上升了4位。这也是海天第一次进入该榜单的前十名。

图片来源:东方财富网

关于本次榜单,Brand Finance EMEA地区的咨询主管Savio D’Souza表达了他的乐观的态度:“人们重新燃起了对于他们所喜爱品牌的热情,他们渴望雀巢、伊利和乐事!食品品牌价值也回到了疫情之前的水平。”
 

中国品牌上榜情况

 
伊利第二、海天第八、蒙牛第九,本次中国品牌在榜单上的表现可以说是十分亮眼。
 
2022年各国上榜品牌数量对比
图片来源:Brand Finance
 
仔细来看,在今年全球最具价值食品饮料品牌Top 100的名单中,共有12个中国品牌入榜(去年是11个),是本次榜单中上榜数量第二多的国家,仅次于美国(共41个品牌入榜)。
 
除了跻身榜单前十的伊利、海天和蒙牛,还有统一(排名17)、康师傅(排名29)、旺旺(排名30)、双汇(排名47)、启赋(排名48)、合生元(排名56)、金龙鱼(排名57)、万洲国际(排名65)以及光明乳业(排名76)9个中国本土食品饮料品牌成功上榜。
 
各国历年总品牌价值变化趋势
图片来源:Brand Finance
 
回顾往年的历史数据我们也可以得知,自2015年以来,中国食品饮料行业整体的品牌价值一直在逐年提升,尤其是自2020年以来,涨势十分明显。

2020年,我国的食品饮料行业整体的品牌价值在287.11亿美元,2021年一跃上升至317.03亿,到了今年更是达到了398.44亿,两年间实现价值增长超百亿美元。预计在未来,我国食品饮料行业的品牌价值仍将继续增长。 
 
封面图来源:CBNData
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