China Food

Cold storage expert Weiquan: how to view the new development of probiotic industry in the post epidemic era?

From August 10 to 12, the 17th International Symposium on probiotics and health, sponsored by the Chinese society of food science and technology and organized by the probiotics branch of the Chinese society of food science and technology, Zhejiang food society, Zhejiang industrial and Commercial University and other units, was held in Hangzhou. The purpose of the conference was to pulse the new trend of industry development and enhance the endogenous power of the healthy development of the industry.

The snack representative noticed that as a member of the refrigerated food industry, Weiquan also participated in the conference. Next, let’s focus on it.

New trend of industry development

The International Symposium on probiotics and health is positioned at three objectives: first, standing at the forefront of science and technology and industrial innovation, and opening a new journey of high-quality development of the probiotics industry in the intersection and extension of disciplines; Second, promote the formation of “academic consensus” and strategic thinking in the field of probiotic research in China through active academic exchanges; Third, let more young people feel the style of probiotic technology and industry through the forward-looking wonderful report and Enterprise Summit Forum of this conference, and cultivate new forces facing the future of the industry.

It is reported that representatives from more than 150 scientific research institutes, universities and enterprises at home and abroad participated in the meeting. Several authoritative experts in the field of probiotics also brought nearly 50 excellent reports with forward-looking characteristics.

It is worth noting that the conference released two major academic achievements at the same time, namely “scientific review of probiotics’ dose effect relationship” and “research status and industrial application of metabiotics”.

Among them, “scientific review on the ‘dose effect relationship’ of probiotics” is a research project officially approved by the probiotics branch of the Chinese society of food science and technology in 2021, with a view to providing technical reference for the health effect dose index and industrial application of probiotics in China’s standards and regulations.

The results published this time mainly focus on the following six aspects, including: first, the intake of probiotics is the key factor to play its health role; Second, accurate counting of live bacteria is an important technical condition for measuring the probiotic dose; Third, the recommended intake of probiotics in the existing research literature and relevant international standards and regulations is mainly 107 ~ 1011 CFU / D; Fourth, the health effect dose of probiotics has strain difference, and the higher the added amount, the better; Fifth, the clinical dose of probiotics in different types of food is relatively stable; Sixth, the health effects of probiotics do not depend on the number of strains, and should be based on the scientific research on the interaction between strains. (for details, please click the original link at the end of the text)

During the conference, the Third Council establishment meeting of probiotics branch of China Society of food science and technology was successfully held in Hangzhou. Nearly 100 industry representatives from 20 provinces (cities and autonomous regions) across the country attended the conference. The snack generation noticed that Weiquan is a consumer goods business


味全消费品事业总经理滕以勇

Weiquan: new prospects for the future

After more than 20 years of accumulation and development, some enterprises in the probiotic industry have grown rapidly and become the backbone force supporting the development of the industry. At the dialogue session of the Enterprise Summit, representatives of the probiotic industry, including Weiquan, gathered together to conduct in-depth discussions on the standard construction and industrial development of the probiotic industry.

In the dialogue, Weiquan

“High order probiotics further

Cold storage expert Weiquan: how to view the new development of probiotic industry in the post epidemic era?

与此同时,味全还分享了后疫情时代下,对益生菌行业的新展望。在在味全看来,持续的新冠肺炎疫情对我国益生菌行业的发展产生了重要的影响。

味全经营管理部主管童岭

童岭表示:“一方面为防控并阻断疫情的扩散,各地采取了严格的管控措施,对企业运营链条的正常运转产生一些影响;另一方面,受此次疫情的影响,健康更加成为消费者的第一诉求,益生菌产品以其‘健康基因’成为人们青睐的对象,促使益生菌产业的发展迎来新的拐点。”


因此,尽管持续的疫情会对企业造成不小的冲击,但此刻的危机也是转机。疫情虽然带来了挑战,但也给食品行业带来了机遇。


童岭认为,经历了新冠疫情的消费者,将更注重营养健康的饮食生活。同时对于食品的消费也趋于更加理性,希望用科学合理的营养膳食能有效改善营养状况、增强抵抗力。消费者会更为注重饮食均衡,比如蛋白质及营养物质摄取量是否足够,每天补充多少活性益生菌,会研究乳制品的成份和功效等。

前不久,市场调研机构Innova Market Insight发布最新中国区报告。该报告也显示,后疫情时代中国消费者意识到健康的重要性,由此更倾向于选择”健康饮食”的生活方式,同时也更青睐那些能够使他们”健康美丽”的营养食品。

自2003年开始进入中国内地市场,味全一直致力于推广含有高活菌数量的益生菌产品,并做了不少升级工作,包括从最初的含有100亿/100ml活性副干酪乳杆菌的味全乳酸菌饮料,升级至味全600亿乳酸菌饮料,再到今天的味全800亿活性乳酸菌饮料。

“味全,作为专注冷藏食品行业的一份子,也将根据消费者的需求继续拓展冷藏饮料及乳制品品类,满足消费者对健康和美味的需求。”童岭表示:“味全坚信创新才是实现差异、赢得品牌竞争力的核心驱动,始终坚持科学研究,积极探索肠道健康,聚焦开发高品质冷藏饮料及乳制品,助力国民大健康的实践。”

 

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