”
We all know that tea Yan Yuese has been scolded these two days.
Specifically, chayan Yuese opened its stores in Nanjing. One of the stores was suspended after half an hour of opening, while the other store, which was normally open, had an average queuing time of 5 hours.
In the agent purchase market, the price of yellow cattle is increased to 200 yuan per cup.
Slide down to see
Tea Yan Yuese responded very quickly.
The relevant person in charge of chayan Yuese also gave an explanation on the behaviors of waiting to be purchased on behalf of others and selling chayan Yuese drinks at high prices:
The brand side, regulatory authorities and shopping malls will jointly attack and maintain order, and hope that consumers can consume rationally.
No matter what the online controversy is, tea Yan Yuese wins.
be scolded?
No, I won’t.
Win the first layer in traffic.
Let’s ask a question. For any brand, what is the first point they need to solve when they first come to a market?
I wish everyone knew about it.
I wish everyone knew about it.
I wish everyone knew about it.
Boast? Scold? Argument?
Fine.
I wish everyone knew about it.
Although everyone now says that online marketing is not good and will not last long.
But have you ever thought about one thing?
If we don’t engage in online celebrity and marketing, the online celebrity stores of other people may disappear directly, even without the boasting of that half year.
Also word of mouth?
The average closing cycle of milk tea shops is 3 months. Do you still have a good reputation? Still chronism? Friends who return time?
Don’t tease me.
If it doesn’t explode on the first day, just wait for the tombstone.
If you were the boss, how would you choose?
The rent has already given you the answer.
Now, everyone knows that tea Yan Yuese has arrived in Nanjing.
That’s enough. That’s winning.
Win + 1
This is a small win.
Win the second layer, in effect.
Think about another thing.
Is a cup of tea at 200 yuan really a black spot?
No, that’s the x-point of tea.
What’s more, the black ones are scalpers. We didn’t hurt you when we shipped them.
This is the same truth as luxury goods. Luxury goods are expensive. The more you scold others, the more expensive they are. The more expensive they are, the more people buy them.
Why?
This is enough to dress up x and class discrimination.
No one scolds me. What’s the X?
As for why humans are so keen on being forced?
Because of spiritual needs
I’m not being scolded, I’m winning.
Even apologizing is a part of the beauty of tea.
I’m polite from beginning to end. If someone scolds me, I’ll apologize. You can’t handle it.
But I enjoy all this traffic.
What we want is a grand controversy.
It doesn’t matter whether it’s a summit or a funeral.
Because I don’t eat now, I will probably not eat in the future.
If you want to eat, eat the warmest.
Eat till you die.
Read the original text
Does tea face get scolded? Only win Ma!
不，怕骂声不够大！
赢 +1
这是中赢。
赢的第三层，玩弄了人性。
从头到尾看这件事，你会发现什么呢？
所有人，都知道茶颜悦色到南京了。
那你现在来想一个问题。
你如果在茶颜悦色大本营，你的城市有茶颜悦色，你会不会愿意在这个时候点上一杯？
而且还是原价哦。
你不用200元，原价即可，你喝着这杯茶颜悦色，看着这个新闻，是不是会觉得自己花的这个钱更值了呢？
在消费者眼里，茶颜悦色本身就是个本地消费品牌，很不错，但没有各种附加滤镜。
但在南京消费者的疯狂下，茶颜悦色的品牌形象是不是就变了呢？
茶颜悦色真的让南京消费者如此热爱重要吗？
不，只要消费者认为南京消费者如此热爱茶颜悦色就好了。
你猜消费者愿不愿意喝上一杯对南京消费者进行一波心理上的降维打击呢？
你别管这个维系时间有多久。
有，就行。
有，就比没有行。
再退一步说，你猜等到茶颜悦色开到新城市的时候，这套模式会不会重现呢？
那你猜那些喝过茶颜悦色的消费者，他们会不会喜欢自己随便喝的东西是人家排队才能买到的呢？
茶颜悦色靠这个就能维系客户。
赢+1
这就是大赢了。
至于争议，那就更不在乎了。
在商业领域，像什么排队、黄牛、代购的事不太普遍了？
假如是我做的，争议有用吗？
大家都这样搞。
假如不是我做的，争议不好吗？
我就是这么能装。
所以这件事情，从头到尾，在所有人都知道茶颜悦色到南京了，茶颜悦色就已经赢了。
无非是怎么赢的问题。
看不懂的人，把陈奕迅老师的【浮夸】，听上一百遍。
越是骂，茶颜悦色就越能赢。
不是挨骂，而是赢麻。
甚至于道歉，也是茶颜悦色赢麻的一部分。
我从头到尾都礼貌客气，有人骂我我就道歉，你抓不住把柄。
但我享受了这一切流量。
要的，就是一场盛大的争议。
至于之后是登顶，还是葬礼，根本不重要。
因为现在不吃，以后大概率没得吃。
要吃，就吃最热烈的。
吃到死为止。
