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Grape juice as wine? See how Dole makes juice to a new height | daily new product soup Vol.29

Focus on the flash products of the “daily new product soup” on the new platform, with a special deconstruction and presentation from the professional perspective of foodaily, and promote the acceleration of industrial innovation with the inspiration of one in ten thousand!

Product features:

The grape juice can be drunk as wine, but the alcohol is not reduced
This is a grape juice drink, the juice content is up to 100%, and the sweetness is moderate; The raw juice is purchased from the winery and customized by Dole company. It gives the natural fermentation aroma of grape juice in the wine barrel, but it does not contain alcohol. It can be easily enjoyed with cheese and meals.
 
Image source: blogtag.ameba.jp (shared by customers)
 
According to the official website of Dole, 10% red Cabernet Sauvignon and 10% white Chardonnay are added to the two flavors of this series. “Red” makes use of the rich red grape juice, and the product aftertaste is slightly astringent like wine; The “white” version is more refreshing than the “red” version.
 
Create a more comfortable and elegant drinking scene with the cheese group CP
 
Dole’s juice is manufactured by snow printing. In order to match this new grape juice with the cheese under snow print, snow print analyzed the compatibility of wine and cheese using “taste sensor” (a technology developed by aissy, which developed artificial intelligence AI taste analyzer and taste consulting, and a joint research team of Keio University, which can quantify “taste” with data indicators). On the back of the product package, the “recommended cheese” with good taste matching is listed: “red wine” with “Snow Brand Hokkaido 100 Haoda crushed” (compatibility 95.4 points), and “white wine” with “6p cheese rich and umami” (compatibility 87.6 points).
 
By ingeniously grouping two unrelated foods into CP, the taste style of grape juice is instantly improved – whether it is in the leisure time during the day or in the tired time at night, a glass of wine filled grape juice and a piece of fragrant cheese can make you feel more comfortable in life! People who are not interested in wine (grape juice) will also be interested in this combination through cheese, greatly expanding the target audience.
 
Image source: snow print official website
 
Paper bottle with cover, easy to carry and store
To a certain extent, this product is no different from ordinary juice drinks except for its taste. Although the product can be used as a zero alcohol “wine”, it can be stored at room temperature and is not packaged in glass bottles. Instead, Tetra Pak crown, which is widely used in the beverage industry, is used. 330ml small package is easy to carry, and easy to spin cap design makes drinking and storage more convenient.
 
Image source: www.olakino-shop.net
 

Recommended reasons for foodaily:

Is it a crossover from fruit juice to wine, or is it a new attempt to “drink” wine?
The cross-border mixing of fruit juice and wine is not uncommon in the market. However, unlike other products, which are flavored with essence to create a similar taste, Dole’s wine juice makes the
Grape juice as wine? See how Dole makes juice to a new height | daily new product soup Vol.29
图片来源:www.olakino-shop.net
 
为“夜晚”设计,拓展果汁新场景

Dole公司一项内部调查显示,果汁饮料的消费场景主要集中于早餐、日间休闲和下午茶时段,很少在晚上饮用。当代人的晚间生活日益丰富,但却难觅为此场景设计的饮品。此款葡萄汁可以作为葡萄酒的健康“替代品”,通过怡神、悦己、社交等附加功能为人们的夜生活填色。这种对果汁饮料新场景的挖掘与设计,也许可以成为果汁行业新的增长点。
 

产品基础信息:

产地国:日本
公司&品牌:Dole
品类:饮料 / 果蔬饮料
适用人群:成年人
配料表:葡萄、葡萄抽出物/酸味剂、香料
 储存条件:干燥阴凉处存放
规格&售价:300ml/251JPY
封面图来源:雪印官网
转载授权及媒体商务合作:Amy(微信号:13701559246);
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