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A few days ago, Haidilao issued a profit warning, and the revenue in the first half of the year decreased by no more than 17%, mainly due to the epidemic and the “woodpecker program” implemented at the end of last year.
The core content of the woodpecker plan is to close the shop.
Since last November, we planned to close 300 stores.
Then, as soon as it is found that the performance of any store is not very good, it will be closed.
From the perspective of business and the position of investors, I think it is quite right.
Many stores should not have been opened.
In order to increase the performance and maintain the employee incentive plan, too many inefficient stores were built.
Hotpot is not a convenience store. It doesn’t need to be so close.
In addition, as the head of the catering industry, he knows that he does not want to be a leader, but he must know that he has excellent decision-making power.
But as a diner and a member of the Black Sea, I am actually worried about the reduction of Haidilao stores around me.
Because I have regarded Haidilao as a psychological clinic with remarkable therapeutic effect.
Have you noticed that more and more people choose to go to Haidilao for their birthday.
As long as it’s in the peak period, you can meet someone for birthday every time you go, and everyone is happy to send a circle of friends.
Chaffy dish is the most social catering category, which can meet the needs of all people. There is no need to tangle about what to order. Turn the plate on the table so that everyone can order their own food. There is no need to ask you what you have to avoid.
Save time.
Men, women, old and young, southerners and northerners can accept it.
This is one of them.
Second, to celebrate a birthday is to be lively and have an atmosphere.
That’s why people invented parties. They wanted to make a lot of noise.
But it can’t move too much.
East Asians are still too introverted, especially in the presence of elders.
Someone has to drive the atmosphere.
This leaves an opportunity for bottom fishing.
Haidilao focuses on service, and [customer satisfaction with service] is the KPI of every clerk.
Only when the service is good and the performance is high can the clerk take the apprentice.
Only when there are more apprentices will they have the opportunity to be the manager of the new store.
Only when you become a store manager can you have a chance to enter the management and make a lot of money.
Driven by this kind of fame and fortune, the shop assistants became fried dough twist.
PK between stores and fighting between groups.
The [birthday] project is the easiest to provide customers with service feelings and leave a deep impression on customers.
Therefore, this link has become the Shura field for the undersea fishing waiters.
This store created a new pattern, and the store next door immediately copied it, improved it, and then upgraded it.
Dogs can’t work better than their colleagues. They are first-class.
Back home, it’s all worse than hanging.
The new house I just bought has just been renovated, but the neighbor upstairs also demolished the load-bearing wall.
On the way to complain about the property, you were shocked by the neighbor’s golden hair without chains.
Shit, why is the whole world doing the right thing?
I can only hide in cyberspace to avoid real troubles.
Originally, I was very happy to brush black silk, but suddenly I came across a story about a beautiful woman’s debt collection. I immediately remembered that my college roommate still owed me 80000 yuan.
My mood immediately fell to the bottom of the sea.
The more you brush, the more annoying you are. You drown in the ocean of overloaded information.
There is nowhere to escape and nowhere to hide.
The bathroom in the house and the garage in the community are not good.
Until you meet Haidilao.
Although we only have one birthday a year, there will be others.
At the moment when the birthday song rings, you temporarily forget the scolding of the boss in the afternoon, the tossing of the pot by your colleagues, and the vexatious behavior of your spouse.
In this short few minutes, all the joys and sorrows of human civilization have nothing to do with you, and all the magnificent grand narratives have lost their charm.
Your hands involuntarily follow the beat, and the corners of your mouth become an arc.
When humans are dancing and dancing, they will stimulate the brain to secrete dopamine.
Smiles are really contagious.
You can even sing along.
Most importantly, at this time, no one will think you are strange and no one will think you are different.
You are happy for those who are celebrating their birthday.
On this day, he was very happy.
You’re happy, too.
Although the state is like a brush.
But it’s really happy.
I’m really sad. I just want to be a happy ghost.
So I always appear in different Haidilao shops and say that I have a birthday.
For those five minutes, eat this meal.
Haidilao is like a psychological consulting room, which cures your unhappiness.
Although there is also a “consultation fee”, it only charges you a few hundred yuan.
I will also “give away” a lot of meat, vegetables, fish slices and fennel fried dough sticks.
I can rob you, but I still want to give you so much.
I think so.
I sing louder.
Media business cooperation: Amy (wechat: 13701559246);
Reprint authorization and media cooperation: Jennifer (wechat: 15151447934);
Read the original text
Internal friction in the spirit of Haidilao
而不是老板的黑脸，同事的冷漠，以及女朋友的毫不在意。
这个世界糟糕透了，隔三差五就让你灰心丧气。
每天被老板PUA，还得夸他业务出众领导有方。
上个月绩效被打了C，老板还敲边鼓，说现在是年轻人的天下啦。
狗比同事干活不行，甩锅一流。
回到家里，也全是一比吊糟的事情。
刚刚买的新房刚装修好，结果楼上的邻居还把承重墙给拆了。
你去物业投诉的路上，还被邻居家不栓链子的金毛吓了个激灵。
艹，怎么全世界都在跟自己做对？
只能躲到赛博空间里，躲避现实烦恼。
本来刷黑丝刷得挺开心，结果突然刷到一个美女催债故事，立马想起大学室友还欠自己八万块没还。
心情立马直接跌落海底。
越刷越烦，直接溺死在过载的信息海洋里。
无处逃，无处躲。
屋里浴室、小区车库，都不行。
直到你遇到了海底捞。
虽然大家一年只过一次生日，但是会有别的人在过。
在生日歌响起来的一瞬间，你暂时忘记了老板下午的责骂，暂时忘记了同事刚刚的甩锅，暂时忘记配偶的无理取闹。
在这短短的几分钟内，所有人类文明的喜怒哀乐与你无关，所有波澜壮阔的宏大叙事都失去了魅力。
你的手不由自主地去跟着打拍子，你的嘴角咧成了一道弧线。
人类在手舞足蹈的时候，是会促使大脑分泌多巴胺的。
笑容也是真的会传染的。
你甚至可以跟着一起唱。
最最关键的是，在这个时候，并没有人会觉得你奇怪，没有人觉得你另类。
你是在替那些正在过生日的寿星开心。
这一天，他很快乐。
你也很快乐。
虽然状态像煞笔一样。
但真的是快乐。
我真的很难过，我只想当一个快乐的煞笔。
所以我总是出现在不同的海底捞店，说自己过生日。
为了那5分钟，吃这顿饭。
海底捞就像是一个心理诊室一样，治愈了你的不开心。
虽然也收“问诊费”，但它只收你几百块钱。
还会“赠送”一大堆肉、蔬菜、鱼片以及茴香小油条。
明明可以抢的，却还要送你这么多。
这么一想。
我唱的更大声了。
媒体商务合作：Amy（微信号：13701559246）；
转载授权及媒体合作：Jennifer（微信号：15151447934）；
