China Food

Yili has been the number one dairy brand in the list of the top 100 most valuable Chinese brands for the 10th year, and has been the number one dairy brand in the world!

Yesterday, the “2022 Kaidu brandz most valuable Chinese brand list” was officially released, and Yili brand value ranked first in the dairy industry. This is also the tenth consecutive year that the company has won the first place in the dairy industry on the list. In the “2022 Kaidu brandz most valuable global brand list” released not long ago, Yili has won the first place in the global dairy industry.  

The list is released by the global brand data and Analysis Agency Kaidu group. The list combines the financial value created by the brand with the brand contribution obtained by the consumer survey, aiming to reflect the brand value of the enterprise. It is also known as the “Oscar” of the global brand community.

Let’s take a look at the details.

Continuous improvement of brand value

Brandz pointed out in the above list report: “strong brands are the talisman of enterprises. Those brands that quickly recover from the crisis are because they always emphasize that they should create meaningful differentiated brands in the eyes of consumers in the process of continuous operation.”

According to the report, Yili’s ranking on the list rose to the top 20 against the trend, thanks to its adherence to the concept of “no innovation, no future”, integrating the information provided by more than 5 million sales terminals, 1 billion consumers and a large number of partners, real-time using big data to understand the deep needs of consumers, and constantly improving the quality of products and services around consumer feedback.

On April 27 this year, Yili announced the annual report of 2021 and the first quarter report of 2022. According to data disclosure, in 2021, the company’s revenue exceeded 100 billion yuan for the first time, reaching 110.1 billion yuan, a year-on-year increase of 14.15%; The net profit attributable to the parent company was 8.705 billion yuan, a year-on-year increase of 22.98%, making it the first dairy enterprise in Asia with a revenue of more than 100 billion yuan.

At present, Yili has owned the parent brand of “Yili” and more than 20 sub brands, of which Yili, amuxi and Jindian have an annual sales income of more than 20 billion yuan, jinlingguan and youyogurt have an annual sales income of more than 10 billion yuan, and 10 sub brands such as Shuhua, Changqing and qiaolezi have an annual sales income of more than 1 billion yuan.

Over the years, while its performance has been constantly reaching new heights, Yili adheres to the consumer centered concept and continues to provide high-quality products and services. The recognition of consumers also further promotes the continuous improvement of its brand value.

According to the data, according to the list of “top 100 most valuable Chinese brands in 2021” released by brandz, Yili has been the first in the food and dairy industry for nine consecutive years. Yili won the first place in the “top 10 most valuable dairy brands in the world” released by brand finance.

In the China market report “brand Footprint in 2022” released by Kantar consumer index, Yili ranked first among the “brands most selected by consumers” for many consecutive years with 92.4% brand penetration and 1.3 billion consumer contacts.

Brand empowerment and accelerated development

Wang Xing, CEO of Greater China region of Kantar group and global chairman of brandz, believes that Chinese brands can resist the challenge of uncertainty by enhancing the certainty of brand value, starting from creating a stronger sense of value, embracing the concept of sustainable development, and improving the innovation ability of the whole link.

In fact, in recent years, Yili

Yili has been the number one dairy brand in the list of the top 100 most valuable Chinese brands for the 10th year, and has been the number one dairy brand in the world!

与此同时,伊利坚持绿色可持续发展,带动上下游合作伙伴共同推进全链减碳。今年4月8日,《伊利集团零碳未来计划》、《伊利集团零碳未来计划路线图》正式发布,伊利已在2012年实现碳达峰,将在2050年前实现全产业链碳中和,并成为中国食品行业第一家发布双碳目标及路线图的企业。中国食品行业首个“零碳工厂”、 中国首款“零碳牛奶”、中国奶粉行业前2家“零碳工厂”、中国冷饮行业首个“零碳工厂”,也相继在伊利诞生。

伊利现代智慧健康谷

进入“后千亿时代”,伊利还发力产业集群模式,赋能行业发展。近年来,伊利在内蒙古、宁夏、甘肃、黑龙江、河南、山东、河北等地,加速推进一系列现代奶产业集群建设。

其中,被誉为“全球乳业未来城”的伊利现代智慧健康谷,未来在产业配套和城市功能完善的情况下,到2035年可实现生态、社会与经济效益的综合提升,年GDP贡献将可达到1982亿元,为行业发展注入强劲动能。


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