Yesterday, the “2022 Kaidu brandz most valuable Chinese brand list” was officially released, and Yili brand value ranked first in the dairy industry. This is also the tenth consecutive year that the company has won the first place in the dairy industry on the list. In the “2022 Kaidu brandz most valuable global brand list” released not long ago, Yili has won the first place in the global dairy industry.
The list is released by the global brand data and Analysis Agency Kaidu group. The list combines the financial value created by the brand with the brand contribution obtained by the consumer survey, aiming to reflect the brand value of the enterprise. It is also known as the “Oscar” of the global brand community.
Let’s take a look at the details.
Continuous improvement of brand value
Brandz pointed out in the above list report: “strong brands are the talisman of enterprises. Those brands that quickly recover from the crisis are because they always emphasize that they should create meaningful differentiated brands in the eyes of consumers in the process of continuous operation.”
According to the report, Yili’s ranking on the list rose to the top 20 against the trend, thanks to its adherence to the concept of “no innovation, no future”, integrating the information provided by more than 5 million sales terminals, 1 billion consumers and a large number of partners, real-time using big data to understand the deep needs of consumers, and constantly improving the quality of products and services around consumer feedback.
On April 27 this year, Yili announced the annual report of 2021 and the first quarter report of 2022. According to data disclosure, in 2021, the company’s revenue exceeded 100 billion yuan for the first time, reaching 110.1 billion yuan, a year-on-year increase of 14.15%; The net profit attributable to the parent company was 8.705 billion yuan, a year-on-year increase of 22.98%, making it the first dairy enterprise in Asia with a revenue of more than 100 billion yuan.
At present, Yili has owned the parent brand of “Yili” and more than 20 sub brands, of which Yili, amuxi and Jindian have an annual sales income of more than 20 billion yuan, jinlingguan and youyogurt have an annual sales income of more than 10 billion yuan, and 10 sub brands such as Shuhua, Changqing and qiaolezi have an annual sales income of more than 1 billion yuan.
Over the years, while its performance has been constantly reaching new heights, Yili adheres to the consumer centered concept and continues to provide high-quality products and services. The recognition of consumers also further promotes the continuous improvement of its brand value.
According to the data, according to the list of “top 100 most valuable Chinese brands in 2021” released by brandz, Yili has been the first in the food and dairy industry for nine consecutive years. Yili won the first place in the “top 10 most valuable dairy brands in the world” released by brand finance.
In the China market report “brand Footprint in 2022” released by Kantar consumer index, Yili ranked first among the “brands most selected by consumers” for many consecutive years with 92.4% brand penetration and 1.3 billion consumer contacts.
Brand empowerment and accelerated development
Wang Xing, CEO of Greater China region of Kantar group and global chairman of brandz, believes that Chinese brands can resist the challenge of uncertainty by enhancing the certainty of brand value, starting from creating a stronger sense of value, embracing the concept of sustainable development, and improving the innovation ability of the whole link.
In fact, in recent years, Yili
Yili has been the number one dairy brand in the list of the top 100 most valuable Chinese brands for the 10th year, and has been the number one dairy brand in the world!