China Food

Yili marched into the prefabricated steak, and Taier sauerkraut launched the sauerkraut coffee… | a week’s hot smell

Foodaily picks up the most important and valuable new product information and news information of the food industry on time every week, and all companies that may change the industry are among them.


1. Yili launched the prefabricated steak brand yizhiniu, which covers children and adults

2. Qiaqia launched Vitelli daily nut milk, and then distributed drinks after five years

3. New bottled oatmeal coffee on Costa unlocks healthy fiber life

4. The alien electrolyte water burst steam series was launched, and the low sugar and low calorie kept the real sugar pleasure

5. Yibao feel bubble soda water is newly launched, with less cleaning ingredients added

6. Dali launched the bottled tea brand tea u, offering two options: Zero sugar and low sugar

7. Taier launches pickled cabbage coffee, and the dark drink is on top

8. Secre launches instant coffee with raw coconut latte to realize the freedom of raw coconut latte at home


9. Dongfang selects and launches an independent app with the same name

10. Wufangzhai is open for subscription and is expected to officially land on the main board of Shanghai Stock Exchange in early September

11. Yonghui Cai fresh food, the food material supply platform of Yonghui supermarket, will be IPO

12. Mengniu Dairy released its mid-term report in 2022, with a year-on-year increase in net profit of 27.3%

13. Nongfu mountain spring disclosed its performance in the first half of 2022,


14. Aapop lemon tea obtained ten million yuan Angel round financing to break through and expand from regional brands

15. Dongyi has recently completed tens of millions of yuan of a + + financing, and the investor is Puwei capital



It is reported that Yili launched the prefabricated steak brand yizhiniu and launched the tmall flagship store with the same name. The product was launched by Yili in direct cooperation with JBS, the global top beef supplier. American Angus cattle were selected to have higher protein content and lower fat content than ordinary beef, and three core competitiveness were created: 18-20 month old calves were selected to have fresh and tender meat, which was ready to be imported; More than 72 hours of acid excretion, more flavor and easier absorption of nutrition; Volatile base nitrogen ≤ 15mg / 100g, more fresh and juicy, with strong meat flavor. There are dozens of categories such as children’s beef chops, tender shoulder brain, beef five flowers, and cowboy bones, with a price range of 68-1688 yuan.
Image source: Food Board


Recently, qiaqiao launched a new brand of Vitelli, and launched daily nut milk simultaneously. It selects 8 kinds of nuts picked in the season, such as walnut kernel, Padan wood, hazelnut kernel and pine nut kernel, 0 preservative, 0 sweetener and 0 lactose. It refuses to add extra and maintains natural nutrition. It has two specifications, 240ml canned and 1L boxed. It is now available in tmall flagship store.
Photo source: Victoria flagship store


On August 25, Costa added another member to the bottled beverage. The new product is oatmeal coffee. There are two types of oatmeal latte and oatmeal Mocha, with low sugar and 0 cholesterol. The coffee beans of the same type in selected stores and imported Australian oats have a silky and mellow taste. Each bottle contains about 4.5g dietary fiber to help normal intestinal function. In addition to being listed in major convenience stores, tmall flagship stores have also opened for sale, with a price of 300ml * 15 bottles / 139 yuan.
Image source: Coca Cola flagship store


On August 25, Yuanqi forest alien launched the electrolyte water explosion steam series,
It is reported that the live streaming head account created by New Oriental has selected and launched an independent app with the same name, which has been launched on all major application platforms. This app is a good thing platform selected by the East. After entering the app, the user can select four columns at the bottom of the main page: “selection”, “classification”, “shopping cart” and “my order”. The interface design is different from that of general e-commerce apps, and more like supermarket apps. Among them, “selection” is equivalent to home page recommendation, and “classification” is classified search. At present, 8 of the 11 categories of APP selected by Dongfang are related to snacks, fresh food and agricultural and sideline products, which are still centered on food and are basically the same as the common goods in the live broadcast room.
Image source: application market


On August 22, wufangzhai opened its subscription and is expected to officially land on the main board of Shanghai Stock Exchange in early September, with the stock code of This IPO is a public offering of new shares and does not involve the transfer of old shares. It issued 25.1858 million shares, with an issue price of 34.32 yuan per share, accounting for 25% of the total share capital after the issuance.
Photo source: Official Weibo


Recently, Yonghui Cai fresh food, a food material supply platform under Yonghui supermarket, seeks to raise about US $200 million before its IPO in Hong Kong next year. The company’s valuation target is RMB 10 billion (US $1.5 billion), and it is currently discussing with the financial adviser on the possibility of listing in Hong Kong as early as the second quarter of 2023. Discussions on financing and IPO are ongoing, and details such as transaction scale, schedule and location may change.
Picture source: color food fresh enterprise purchase


On the evening of August 24, Mengniu Dairy released its mid-term report of 2022, with a revenue of 47.722.3 billion yuan, up 4.0% year-on-year; Net profit increased by 27.3% year-on-year to RMB 3751.4 million. In terms of liquid milk, the middle report shows that its income is 39.665.3 billion yuan (39.448.1 billion yuan in the same period of last year), accounting for 83.1% of Mengniu’s total income (85.9% in the same period of last year); Ice cream business income was 3.903 billion yuan (3.039 billion yuan in the same period of last year), accounting for 8.2% of Mengniu’s total income (6.5% in the same period of last year); In terms of milk powder, Mengniu vigorously promoted the privatization of Yashili in the first half of this year, with a business income of 1.894.2 billion yuan (2.547.3 billion yuan in the same period of last year), accounting for 4.0% of Mengniu’s total income (5.6% in the same period of last year). Milk powder business income mainly includes Yashili and Bellamy businesses.
Photo source: CNN


On the evening of August 24, Nongfu mountain spring disclosed the results of the first half of 2022. During the reporting period, the total revenue of the company was 16.599 billion yuan, with a year-on-year increase of 9.4%; The net profit was about 4.608 billion yuan, a year-on-year increase of 14.8%, and the net profit rate in the first half of the year was as high as 59.3%. Among them, the income of packaged drinking water products was 9.349 billion yuan, an increase of 4.8% over the same period last year. The revenue of tea beverage products was 3.307 billion yuan, an increase of 51.6% over the same period last year; The revenue of juice beverage products was 1.275 billion yuan, an increase of 4.2% over the same period last year. But including Sue

Yili marched into the prefabricated steak, and Taier sauerkraut launched the sauerkraut coffee… | a week’s hot smell

























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