- Pharmaceutical enterprises and traditional Chinese medicine shops play cross-border, “real medicine coffee”
- Mix and match with herbal tea and combine with health preservation trend
- New attempt of Guofeng Cafe
“traditional Chinese medicine coffee”, we should see the real pain points of young people.
“stays up the deepest night and eats the most expensive health care products”, which is a true portrayal of punk health care for contemporary young people. As a life extending water to alleviate emo, young people gradually have more expectations for the functionality of coffee.
refers to the new tea drinking track. Drinks that focus on the concept of health preservation always have popularity, such as staying up late, scraping oil, green juice drinks, etc. have been popular for a while, but not many have been left.
, on the contrary, is an element with high public acceptance and health attributes, which has been on the rise in the past two years. For example, Shanghai aunt, coco Duke, junju tea and other brands have all been on the mung bean series; For example, black sesame, yam, longan, bird’s nest and other health preserving and functional ingredients are increasingly appearing in products.
Shanghai aunt’s “mung bean milk ice”
but there are also differences between coffee users and tea users. At present, most coffee users still focus on “basic models” that meet functional needs, and most of the creative specialties with good market sales also take fruit as the breakthrough point.
from the perspective of raw material collocation and audience group, it seems that the space for health coffee is not as good as health tea.
but this does not mean that coffee shops should give up the “sense of health preservation”.
on the one hand, we can start with the basic elements of coffee. For example, in order to meet the needs of young people for low calorie and light burden, Ruixing coffee, nowwa coffee, Pacific Coffee and other brands have used 0 calorie flavored syrup in some products; Another example is that coconut milk, oat milk, nut milk and other plant-based products with health attributes and high nutritional value are widely used in the coffee field.
Ruixing coffee’s new product “Fugui thick milk latte” uses 0 calories of sugar
. On the other hand, it uses elements of “low drug sensitivity” and high public acceptance to enhance interest and concept.
Tongrentang Zhima health product R & D leader proposed that “low drug sensitivity” elements in the same source of medicine and food, such as sweet and sour mulberry, longan, plum, hawthorn, Chinese wolfberry, etc., can not only retain the aroma of coffee, but also balance the bitterness and astringency of coffee; You can also use herbs with natural aroma such as tangerine peel to make differentiation.
in addition, he also specially cautioned that “when using drug food homologous substances, it is recommended to adopt single product R & D and use complex forms with caution to avoid the problem of conflicting drug properties between different substances.” The root of
lies in the emotional value it brings to young people